The Silver Bear Lodge is located three blocks from Crest Lake Village, mid-mountain at Bear Valley Resort and on the free shuttle system. Silver Bear Lodge is a newly renovated area in Crest Canyon. It will provide customers with 12 two-bedroom units. They have underground parking and fully-equipped kitchens. There are also laundry facilities. Stone fireplaces. Silver Bear Lodge also will offer a common-area outdoor hot tub as well as a on-site store and on-site front desk service.

Bear Valley Resort is visited by over 150,000 skiers every year. Bear Valley Resort visitors spend an average of $250 million annually for lodging, food, or recreational activities.

Marty Snyderman & Luke Roth, co-owners and operators of Silver Bear Lodge, will operate it as a skiing resort from November to April. Silver Bear Lodge operates as a resort during the Summer and Spring months (May-August). The lodge will be closed between September and Oct.

1.1 Objectives

For the first three year of operation, Silver Bear Lodge has the following objectives:

• Exceeding customer’s expectations for luxury apres ski accommodations.

• Ensure that peak periods are at least 90% occupancy.

• Assembling an experienced and effective staff.

1.2 Mission

The mission of Silver Bear Lodge is to become the number one lodge of choice with visitors to Bear Valley Resort.