Bioring SA is a manufacturer of niche-specific rings designed for repair and maintenance of cardiac valves. It maintains a small manufacturing plant and assembly plant in Lonay in Switzerland. Its products are to be sold through single or multiple distributors.

• This business plan is part our regular business planning process. The plan is updated every quarter.
• We intend to create two new products in the next two years and to increase revenues.
• Here are the keys to success and key factors for next year, in order:
• CE marking: Product approval
• Volume sales to dealers
• Financial control and cash flow planning

Below is a chart that shows highlights of our financial performance for the next three-years. Sales and profits should increase.

1.1 Objectives

1. To increase the market presence of Bioring SA and attract distributors to new Bioring products.
2. To create two new Bioring products before the end of year 4.
3. To increase sales, to reach $312,500 per month by the end year two, and $830,000 per month by the end year three.
4. To control spending to ensure shareholders receive the best dividends.

1.2 Mission

Bioring SA offers surgical repair services for open-heart surgery. This business is based upon a company product, more specifically a cardiac implant called ‘#8220’ Kalangos Biodegradable Band.

We aim to make enough profit for investors to provide a fair return and to finance quality product development and growth. We promote diversity, creativity and fairness in our work environment.

1.3 Keys to Success

The keys to success are:

• Marketing: either dealing with national distributors or with well-established international companies.
• Product quality.
• Products approved in Europe and USA
• Management: products delivered on time, costs controlled, marketing budgets managed. It’s easy to fixate on growth at all costs.