Greens Manicure Service, a residential lawn-care service for suburban middle-class homeowners with larger yards, is a seasonal residential lawn service. Steve’s neighborhood is home to a large number of these people. Steve will draw on his network to signup customers.

Steve will have one employee for the first year. Steve will buy another vehicle, more equipment and hire two additional employees by year 2.

Greens Manicure Service expects to be profitable by month seven, and that it will earn profits of $10,000 by year three. Revenue activity will begin in April and continue through November.

1.1 Objectives

The following are the goals for the first 3 years of operation:

• To create a service-based business whose primary goal it to exceed customers’ expectations.

• Greens Manicure Service is to be used in at minimum 20 different residential properties.

• To increase our clients’ satisfaction by providing superior service.

• To develop a sustainable home business, surviving off its own cash flow.

1.2 Mission

Greens Manicure Service’s mission is to provide professional lawn care. Customers are our goal. Everything else will follow this principle. We exceed our customers’ expectations.