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3 Mar.
2023

Amusement Park Business Plan


Amusement Park Business Plan


I&B Investments LLC is a new limited-liability company that was formed under the laws and regulations of Utah.

This document provides information about our company including company structure, business goals, projected growth and venture capital requirements.

I&B Investments has identified the family entertainment industry as its primary interest and to that end the company has focused its efforts on the development of one or more family entertainment centers (FEC) to provide quality family entertainment activities to the communities in the Weber County, Utah area.

I&B Investments focuses on family entertainment within a family-oriented community. This company is poised to benefit from an expanding, profitable industry.

Entertainment has become the new buzzword in the new millennium. David L. Malmuth (senior vice president, TrizenHahn Development Corp.), observed that « people aren’t interested in just buying things. » They want an experience. And they believe authenticity, fun, and participation are the keys to making experiences memorable. Americans have money and will spend it on entertainment. Statistics indicate that Americans spend more on entertainment per capita than they do on their health and clothing.

I&B Investments focuses on family entertainment. The first development phase, which is described below, includes construction and marketing of an initial FEC. FECs proposed by the company will offer the type family entertainment and adventure that today’s market expects.

The first site being considered is a site on Weber County that covers ten acres. A second site is expected to be developed within five-years.

The Company will continue to capitalize its efforts and seek other funding sources.

The U.S. Census Bureau recently conducted a census and found that personal consumption and entertainment expenditures increased by $31.5 Billion between 1990 and 1998. This resulted in an industry gross of $56.2 Billion. Source: U.S. Census Bureau. Statistical Abstract of U.S. 2000 &#8211: The National Income and Product Accounts for the U.S., 1929-1994, Vol.

Based on the current entertainment prices and cost of revenue structure in the local amusement and recreation industries, we believe that our anticipated FEC’s will have the potential of several million dollars in gross sales in the first year of operations.

We project a steady and minimal annual growth of 5 percent with our experienced management team and our marketing plan.

1.1 Objectives

The company’s mission is to provide full-service FECs of high quality that will be approved by the LDS majority it serves.

Our goals include:

  1. In our first year, we had a 10% market share.
  2. Our gross margins have seen a slight increase during our second year of operations.
  3. A minimum 10% increase in our market share for each of the first five years.

Weber County has no FECs that are of high quality. The company believes by being the first to enter the marketplace and by setting up quality facilities, it can continue to be a leader of the Northern Wasatch Front FEC industry.

Our primary objective is to see how we affect the community in which we do businesses. We know that we will last if the residents of the area approve and support us.

1.2 Mission

I&B Investments sole purpose is to establish a profitable and well managed company while at the same time creating an atmosphere of fun and excitement for the entire family, with activities designed to please the local residents, as well as the substantial tourist base of the Northern Wasatch Front.

1.3 Keys to Success

Based on research, we found that parents and their children (5-15 years old) are our primary market. With that in mind, we intend to design our facilities to address this primary market, while keeping in mind the secondary markets such a teens and young adults.

We believe these are the keys to our success:

  • Popular and diverse entertainment activities
  • You can park in a lot of places and be sure to keep your vehicle safe.
  • Indoor activities that provide year-round entertainment
  • The use and advancement of technology
  • Accessibility made easy

  • Maximize public exposure by targeting high-traffic areas
  • Design facilities to reduce overcrowding
  • Team of experienced managers
  • We believe that there are ways to minimize risk factors.

    • To sustain operations for the first year, initial capitalization
    • Low overhead by using multi-skilled workers and continuous training
    • A strong customer base is possible through aggressive marketing
    • Community involvement and strong ties to the community are important
    • You can reduce collection costs by setting up cash/credit/debit-only facilities.