Houses on The Lake will establish a viable business model to rent vacation houses on Lake Shasta. The business will not purchase houseboats but rent them to families or young couples. It will also lend small houseboats to existing owners. To be competitive with luxury vacation boat companies, the company will offer other services such as rental of houseboats to vacationers and moorage. The business must acquire loans to launch.

Robert Hopkins, the founder and owner of the business, will make it profitable within its second year. The company will also be very profitable in its third year. Rental rates for houseboats will be low, starting at $600 for 3 days in the off season.

Objectives

Three vacation houseboats will be the first to go on Houses On The Lake’s business. Houses On The Lake will achieve the following goals in the first three years:

• Rent land for marina and marina facilities
• A pool of eight houseboats can be created by current owners who are interested to rent them out.
• Steadily growing revenues each year
• You can achieve a 50% retention of customers between year 2 and year 3.

Mission

Houses on The Lake will offer vacation houseboat rentals at a competitive price for families and couples who wish to experience Lake Shasta, California. It will provide a range activities to fit both individuals or groups to give families and couples the ideal balance of excitement, relaxation, and fun.

Keys to Success

The following are key factors to your success in the business of vacation houseboats:

1. It is essential to keep the boats in good condition so that they can continue to provide luxury accommodations.
2. There are many activities and services that can be offered to encourage and recommend families.
3. Seasonal pricing to encourage year-round utilization of the boats