One, Two, Step! We only carry the best quality women’s shoes and accessories. You will find everything you need, from comfortable sandals and flats to fashionable boots and stilettos. We will be buying directly from manufacturers and representatives. The greatest percentage of merchandise will be in shoes, followed by accessories.

One, Two, Step! is organized as a sole proprietorship in the name of Chloe Goodlowe. One, Two, Step! Temporarily, the store will be located on 123 Shoe Lane in Houston (TX), until it becomes large enough for it to move into its own store, which is located in West Houston.

Monday through Friday at 10 a.m. &#8211, 6 p.m. on Saturday, and Sunday at 10 am. &#8211, 8 p.m. on Saturday. Closed Sundays. Our website and VIP Showcase Events will allow customers to order directly. There will be extended special hours designated during Christmas holiday shopping season.

All merchandise will comply with the company&#8217’s mission. The management will take customer feedback, suggestions and sales reports into consideration when introducing or removing certain brands, styles, and sizes.

The Concept

Recognizing that the market is very competitive for quality shoes in extended sizes, one, two, and step! You will target niches to reduce the competition.

One, Two, Step! has three keys to success. The first is to establish high-quality, high-value relationships with its suppliers and customers. It is also important to deliver their products on time and in a reliable manner. The last key to success is reliable administration of the organization. This small business plan is designed to give you the structure needed to realize this last key.

One, Two, Step! It is currently a home-based company with plans to grow into a boutique/store in the near future. This will allow you to save money while still providing the best service and support.

Market

One, Two, Step! There are potential customers waiting patiently to be contacted and the company’s growth rate will be 3%. One, Two, Step! will differ from other retail shoe stores because we will always be less expensive than the competition, but we will still maintain the high quality of our shoes.

Also, we will offer a sales promotion on a monthly basis, such as:

• Buy one, get one 50% off
• Buy one, Get one Free
• Take half off your previous season’s shoes
• #8220One, Two, Step!#8221 dollars (for every $50 purchase, the consumer gets an additional 20% off their next purchase).

In the future, One, Two, Step! Future, One, Two and Step!

The Sales Strategy

The marketing budget we use will not exceed 5% from our annual gross revenues. We will use a wide range of approaches, including our website with free shipping, postcards, business cards, and word of mouth.

Objectives

The goals of One Two Step! are:

1. To market stylish, elegant shoes in sizes 5-13 to meet the needs of everyday women.
2. Receive a 50% profit margin in the first year.
3. Customer service is measured by repeat and new business. Our goal is for 50% of our customers to return within six months for additional purchases. We also aim to make multiple sales. 30% of non-running sales and 60% of running shoes sales will be accompanied with an additional purchase.
4. To achieve a net profit of $5,000 by year two and $15,000 by year five.

Mission

The One, Two, Step! We are committed to providing high quality accessories and footwear from top brands in a wide range of sizes and styles to meet the needs of every -chic woman.

Keys to Success

You must be a success in the women’s shoes industry. must:

• A variety of shoe sizes and styles are available to match the individual needs of each woman.
• Customers will receive top-notch customer service in a southern atmosphere.