Retail Discount Store Business Plan
Opportunity
Solution
We’re the solution. The dollar shop.
Market
As more people discover they can buy quality goods at a bargain price, we expect sales will increase steadily. We intend to tap into the retail market with pricing that will encourage quantity buying, and our pricing will attract consumers on fixed budgets.
Our target market consists of those who are lower-income in the Bend/Redmond area. This includes seniors and working class people as well as students who are price sensitive and look for value for their dollars.
Concurrence
Consumers want fair pricing, quality customer services, and convenient locations.
Customer service and location are key elements in a fiercely competitive market. The selection of merchandise a store provides is also very important.
Why Us
The Dollar Store offers a wide range of merchandise at affordable prices. Dollar Store is dedicated to providing prompt and courteous customer service. Dollar Store employees will receive a professional treatment, as well as a rewarding work environment. Fair compensation is also offered. Dollar Store wants every customer to feel like he/she got Fifth Avenue treatment for a bargain price.
Expectations
Forecast
The Dollar Store will continue to be open and profitable through year 1. The owners’ large capital investment will allow the public to have an innovative and unique store that can cater to the needs for those on fixed incomes. The Dollar Store will have a loyal customer base, which will make it self-sufficient.
Financial Highlights by Year
Finance is required
This is how $120,000 will be broken down:
Ted Brinkman $60,000
Jim Spencer $40,000
Other $20,000