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3 Mar.
2023

Marketing Strategy Business Plan


Marketing Strategy Business Plan


Opportunity

Problem

Cambridge start-ups need help in deciding how to market their businesses and build them into a profitable business. Research shows that many of these businesses fail because they lack the necessary resources. These businesses can be supported to keep people working and the economy thriving.

Solution

The Cambridge Strategy Group (CSG), L.L.C. The Cambridge Strategy Group (CSG), L.L.C. is dedicated to providing management and marketing consulting services to emerging and small businesses seeking to maximize their potential for success.

Market

The customer requirements that create the market and the structural forces that regulate its operation are the key factors in defining the target market.

Competition

There are many competitions in Cambridge that fall under 4 categories: generic rivals (segment rivals), structural rivals (market rivals), etc.

Why Us

The Cambridge Strategy Group was created to help small and emerging businesses achieve their full potential.

Expectations

Forecast

The market for Cambridge Strategy Group’s services is huge. Initial plans for the founders include working part-time to start this venture, while also maintaining full-time employment with other corporations. We will review our strategy to determine the best way for us to expand our operations.

Financial Highlights by Year

Financing Required

Each of the three managing directors will contribute $115,000. John Gordon will contribute $40,000; Todd Kuczaj and Ben Cordell will each contribute $40,000; $35,000.