Like New Carpet Cleaning is a carpet cleaning business located in Danbury, CT. It will offer carpet and upholstery cleaning services for Fairfield County, CT residents and condo owners. The company will raise $57 500 from outside investors to buy its delivery van and carpet-cleaning equipment. They will also develop a unique service-oriented website that will reduce administrative costs and increase sales by making it easy to access for consumers.

Homeowners with high-quality floors will be the initial customers. They are located within a 5-mile radius from Danbury, CT and soon throughout Fairfield County. As the business expands, sales will grow at 25% per année. Profitability will be the goal only after the business grows to a significant scale and becomes a major player in the local market. Once the business is profitable, it will have lower operating costs and an infrastructure that can support future expansion.

Objectives

Like New Carpet Cleaners aims to establish a solid foothold in Fairfield County’s carpet-cleaning industry and position itself for growth through franchising or company-run offices. The following goals represent these objectives:

• Within one-year of launch, to be awarded a 95% (or four-star) rating on customer review sites such as www.yelp.com.
• In Fairfield County, 10% of all homes will have carpets within three years.
• Within five years, Fairfield County carpets were installed in 25% of the homes.

Mission

Carpet cleaners similar to new will automate the carpet cleaning process for homeowners, allowing them to keep their carpets looking great and save on costly carpet replacements.

Keys to Success

1. Customers will find it much easier to order, schedule, or pay for carpet cleaning services online.
2. Provide a good customer experience, with a well-trained cleaning crew, and quality assurance with a 30-day money back guarantee.
3. Use eco-friendly cleaning agents and keep up to date about new developments in safe and sustainable products and processes.