Opportunity

Problem

Philadelphia’s kosher catering market has many interesting players. Recently they have discovered they really like and need kosher food. It is healthy, organic, and clean. It’s good for health. People crave good food.

Solution

Fressen will have a unique niche in the kosher market. They offer new and innovative menu items that broaden people’s view of kosher cuisine. This market consists of two target segments that are differentiated by household income.

Market

Philadelphia’s kosher catering is a very unique business. There are four other kosher caterers in the low-to mid-price range. These caterers usually serve the market that needs kosher food, but cannot afford standard or kosher cooking. These caterers all offer fairly standard menus. There is a fifth caterer that also serves the lower end of the market (defined as middle class) but serves the high end of the market as well. Although there is a large wealthy population in Philadelphia that follows the laws of kashrut, they have been underserved.

Competition

Fressen Catering’s competitive edge is its attention to servicing customers and inventive approach to kosher cuisine. Fressen Catering stands out from the crowd in the kosher catering industry, which is dominated largely by large companies with high demand. A decrease in customer demand results in a lower pressure to cater for customers. Fressen is approaching customers as if there were substantial competition between service providers. Fressen Catering makes customer satisfaction a top priority. Over time, Fressen Catering’s customers will appreciate the care they receive and build lasting relationships with Fressen Catering.

Why Us?

Fressen Catering’s mission it to provide the best kosher caterers for customers. Customers are our goal. When we adhere to this maxim, everything else will fall into place. Our services will surpass the expectations of customers.

Expectations

Forecast

Fressen Catering expects to be profitable by the end of 2013. It will be operational, well-staffed, and capable of supporting Susan and employees. Susan will be able, in year 4, to repay the loan amount of 90,000.

Financial Highlights for the Year

Financing is Required

This business needs $130,000. Susan will put in $40,000 and friends and family will kick in $90,000.