Santa Cruz is home to A Mother’s House, a new company. We provide high-quality customer service in a family-friendly setting to support the emotional, physical, and social well-being of mothers and their young children.

Emili Willet, a proud mother of her nine-month-old son is the principal. She wants to live out her passion to support and help other mothers. Emili has a Master’s degree in Child Development from Harvard Graduate School and fifteen years of progressive management experience working with children and families. Recently, she was the Chief of Operations for a Silicon Valley childcare company, as well as the Finance Account Manager of the largest corporate childcare facility in California for Cisco. The Cisco Center was a start-up to provide services for more than 500 children. It employed 125 teachers as well as administrators. Emili hopes to start a business that provides a service for families. It will have a fun atmosphere and innovative products. It will also offer high-quality customer service. She feels that Santa Cruz lacks this service, and thus provides an excellent opportunity for her to utilize her skills, expertise and experience in child development and finance management, and at the same time, continue to exercise her passion for working with young children and families.

The mother’s place will provide a full range services, including parenting and babysitting classes, childbirth classes, children’s play classes, &#8220Mommy & Me&#8221 classes, pre-natal yoga classes, and planned birthday parties. It will also have a store selling high-end products for young children and babies. All of these services and products will be provided by employees who are skilled and experienced with parenting and have child development knowledge. Santa Cruz County’s only company that offers all these services at one location, with convenient parking and easy access to a freeway.

Sales projections for A Mother’s Place are estimated to begin at $513,000 in the first year of operation, increasing to $863,000 by the end of the third year. The next three years will see an increase in our net profit.

1.1 Objectives

Below are the objectives of « A Mother’s Place »:

1. To demonstrate how quality juvenile product will benefit families and new mothers.
2. To create a family-friendly space that provides pregnancy resources, parenting classes, playgroups and fitness programs.
3. To generate revenue of $860,000 by year three.
4. To increase sales by 20% per annum using superior customer service.
5. Retail sales: 60% customer satisfaction by the end.

1.2 Goals

To reach these goals, A Mom’s Place has set the following goals:

1. With a strong and viable business:
• The first year of operation will bring in total revenue of $510,000.
• Total revenue will reach $665,000.
• In the third year, total revenue will be $860,000
2. The company will offer services and products that are rated as « top of the line » by experts in child development.
3. The environment of A Mother’s Place will be inviting, professional, and adhere to the highest quality customer care, promoting a strong customer base in all services the company provides.
4. Through superior customer service, and the implementation of effective marketing strategies, sales will grow by 20% in the second year.
5. The class and play program participants will return 15% annually.

1.3 Keys for Success

The keys to success in our business are:

• Superior Customer Support: Every employee has experience with our products.
• Environment. We will create a professional trusting environment that is clean, comfortable, and free from odors.
• Support for breastfeeding: We provide a room where mothers can breastfeed or bottle-feed their baby in a safe environment. This will allow them to shop as usual.

1.4 Mission

A Mother’s Place is a community-oriented service that provides support for customers through a variety of services.

For the employees: The company will allow the staff to enjoy the satisfaction of providing quality services to young children and families.

The principal will have an economically viable venture if A Mother’s Place is used.