Opportunity

Problem

Our computers depend on us. For anyone who doesn’t have access to reliable expertise through a company, friend, relative, employer or employer, this is a problem. We solve this problem.

Solution

PC Repair provides technical and computer consulting services (repairs and training, networking, and upgrade service) for both small businesses and home users. The company will focus on marketing, responsiveness, quality, and creating and retaining customer relations.

Market

The very nature of the computing industry, with its extraordinary rate of technological development, creates a constant need for businesses skilled in updating and advising customers on computer-related issues. In town, the majority of potential customers are dissatisfied with existing options, creating an attractive niche for an innovative start-up. Our main source of business revenue will be from small- and medium-sized businesses using PCs. Business Week expects the computing industry to grow at a rate of 12% and the processor speeds to continue to expand for years to come, providing a rich resource for sales.

PC Repair has decided to focus mainly on the small business market, as these customers typically don’t have a full-time IT person, but have full-time IT needs. PC Repair will offer an affordable, on-demand service for these customers. We also offer maintenance plans that can generate additional monthly income. Our residential customers will receive a highly affordable, helpful service that is very flexible and can be tailored to their specific needs. Our target market will focus on Ramsford-on-Bitstream and the surrounding areas. Market research shows there is ample business for a small company like PC Repair.

Competition

Secondary market research has shown that computer service customers are loyal to companies that do quality work and meet their needs. An analysis of PC Repair’s main competitors shows no overwhelming strengths that would be significant barriers to entry into the market, as our local competitors have serious weaknesses.

Computer maintenance and repair are fragmented. There is a few large, national players, and hundreds of smaller, local shops. While most computers are actually repaired in-store, near the customer, parts for the repair come from major manufacturers and distributors; delays in receiving necessary parts can significantly slow down the repair process. Large chains have solved the problem by stocking large quantities of inventory at all times. However, local stores allow customers to trade in their trust for some time and offer customers the opportunity to interact with them.

PC Repair has established a relationship with a local distributor to do rapid special-ordering; although this capability is more expensive than normal channels, it will enable us to quickly establish a reputation as efficient and responsive to customer needs, particularly for our small business users. We will leverage this customer loyalty into great word of mouth marketing and steady growth.

Why Us?

PC repair sets the standard in on-site computer services by providing quick, efficient service and prompt response. Customers will receive personal attention and a low price for one-on-one service. We will provide the highest level of customer service to our customers. Employees will be provided with extensive training and a place to work. They will also receive fair pay and benefits. Incentives to use their good judgment to solve customer problems.

Expectations

Forecast

Because of our cost control, we will still see a modest but steady net profit in the first 12 months. Even after moving into a lease space and hiring more technicians. The second and third year we make a small loss, but the owner is still paid his salaries. Cash flow covers the loss. There will also be tax benefits. We do expect to be profitable for the long term.

Financial Highlights by Year

You will need financing

We will be getting $43,000 to start. This will include a $20,000 loan from the lender and $23,000 from our owner.