Tucson is an Arizona start-up located in Tucson’s West end. The company specializes on the repair and sale of home electronics, including TVs, DVDs VCRs and CD-players.

We target those who are very attached to their entertainment equipment. If they have higher-end electronics, it would be more cost-effective to repair them than replace them. VCRs of low quality are often more affordable than they cost. This makes it easier to replace an old product rather than purchase a new one.

The company is owned and managed by James Munroe, a retired Navy Commander with a degree in electrical engineering from the University of Texas-Austin. He is certified as an electronics technician for various companies. He will also hire his son for help in growing and running the business.

1.1 Objectives

Tucson Electronics (TE), a growth-oriented company, is a great example of entrepreneurship. It aims at becoming a regional leader of TV/VCR/home stereo repairs, with branches in Tucson and Phoenix. The following are the goals for Tucson Electronics over the next three-years:

• Steady growth in sales revenues for the third year.
• Gain a 20% market share in Tucson by the end of five.
• Expand product line to include new home entertainment electronics and authorized satellite service installation.

1.2 Mission

Tucson Electronics mission is to provide affordable, high-quality and efficient TV/DVD/VCR repairs and other home electronics services at a fair price. The most important aspect of our business is trust. Our goal is to provide 100% customer satisfaction with regard to quality, friendliness, time to completion and other aspects.

1.3 Keys To Success

A company building its client base in TV/VCR repair is one customer at time. The majority of their marketing efforts (ads billboards etc.) are established. The keys to success in Tucson Electronics are these:

• High-quality work.
• At all times, pay attention to professional appearances.
• Customer-oriented technicians who are knowledgeable and friendly and can explain to customers the intricacies of our business.
• Maintaining a high level of managerial oversight over costs to ensure that our services are at their lowest price.