This restaurant business plan was created for Studio67, a medium-sized restaurant in a trendy area of Portland, Oregon. Studio67’s focus will be on creative and organic ethnic food. Studio67’s commitment to sustainable development is the reason Studio67 will place emphasis on organic ingredients. The restaurant also tries to source local ingredients whenever possible, which reduces the dependence on fossil fuels that are used for transportation.

Services

Studio67 is a fun, trendy place for Portlanders to enjoy great food and a friendly atmosphere. Mario Langostino, Chef Mario Langostino, has many different ethnic recipes. Studio67 forecasts that the majority of purchases will be from the chef’s recommendations. Customers will enjoy a wide range of dishes, including ethnic cuisines. Mario will be emphasizing healthy dishes as he recognizes the growing demand for healthier cuisine in the restaurant industry.

Customers

Studio67 believes that there are four groups in the market that can be separated. The first group is made up of 400,000 people who are lonely rich. Young happy customers will be the second target. This group is growing at an annual pace of 8% with 150,000 possible customers. Third, rich hippies are those who prefer organic food to traditional cuisine. Dieting women make up the last segment of Portlanders who are particularly interested in the healthy choices on the menu.

Management

Studio67 has assembled an impressive management team. Andrew Flounderson, the general manger, will lead Studio67. Andrew has vast experience in managing organizations with six to 45 employees. Jane Flap, who will be responsible all of the accounting and finance functions. Jane is a seven-year veteran as an Arthur Andersen CPA. Jane’s financial control skills are invaluable for keeping Studio67 on track. Studio67 also has Marion Langostino, who will be in charge of the back-end production. Mario is an established, well-known fixture of the Portland community with over 12 years’ experience.

Studio67’s financial success is paramount. This will be achieved by strict financial controls. A high-quality service is essential to ensure the success of Studio67. They also plan to offer delicious, healthy, and tasty food. Studio67 does intend to raise their menu prices when the restaurant is more crowded. This will also ensure that they charge a premium to give the feeling of being part the in crowd.

Studio67, based on market and financial analyses, can generate sales of more than $365,000 by year one, $565,000 by year two, and net profits of more than 7.5% by year three. Year two will bring about profitability.

Objectives

1. In the first year, sales of $350K were achieved. The second year saw more than half-a million.

2. Personal expenses are below $300K in the first year and under $400K in the second.

3. Profitable in year two, better than 7.5% profits on sales by year three.

Mission

Studio67 is a great place to eat, combining an intriguing atmosphere with excellent, interesting food that is also very good for the people who eat there. We are looking for fair profits for the owners and rewarding work environments for our employees.