Both in scope and nature, the marketplace for janitorial services and products is changing. As the market grows, so does the awareness of consumers about the environmental impacts of cleaners.

ChemSafe has a unique line of citrus cleaners that are biodegradable and safe for consumers, janitorial services and retail outlets.

The product line includes:

• Automotive cleaners
• Industrial cleaners;
• Degreasers;
• Hand cleaners
• Odor control;
• Tar remover
• Concrete cleaners;
• Products for vehicle wax and wash.

ChemSafe products will be used by car washes, churches, food service outlets, hospitals, manufacturing companies, and schools. There will be a variety of ChemSafe products available in retail outlets. You can also purchase any product from the company’s secure site.

The safety of cleaning products is a major concern. Consumers want assurance that the product they use does not harm the environment. ChemSafe is committed in providing safe products to protect the environment.

1.1 Objectives

• ChemSafe Products is recognized as the regional leader of selling cleaners that are biodegradable and safe for the environment.
• Increase the number of retail outlets carrying ChemSafe products by 20% over the next two years.
• Establish strong working relationships with all janitorial firms in the region.

1.2 Mission

ChemSafe’s goal is to offer innovative cleanser products for its targeted customers. Charles Marshall, ChemSafe’s owner, will draw on his janitorial knowledge, experience in the cleansing products industry, as well as his relationships with the regional wholesale distributors, janitorial firms, and other contacts to create products that are popular with consumers.

1.3 Keys for Success

The keys to success in ChemSafe’s business are:

1. Innovating janitorial products. This is critical to maintaining the niche markets mentioned by the mission statement.
2. Reliable and timely deliveries. ChemSafe should keep its delivery promises.
3. A reliable administration that is available for customers to prepare accurate billing, follow up on orders, and keep a close check on expenses and collection of receivables.