Introduction

This might need some introduction. It is not your regular music business plan. You may find it a little unconventional and a little more flashy than others, but you know what? It’s a book I’m sure you have read. It’s slightly different, a bit innovative and certainly creative. We had difficulty adhering to the formal approach. So, instead of slightly breaking any rules of « business plan etiquette », we either altered it a bit or made our own. It works well for us; we wonder if it will for you.

I am constantly struck by how interconnected we are all as individuals living in a shared world. I wonder how much each of us really considers the other. Is it possible that each person’s journey is a different one? Could I make your journey simpler? Can you do the same for me? Is it safer to care for only yourself? Even if we choose a solo path, the ripples of our thoughts and actions are enough to touch another person. Although we may sometimes feel like we are alone in a chaotic world, we are not. We are creative, innovative, and expressive people who constantly contribute to the elements of life. This is how we create our world. We wanted the Business Plan to communicate that message, and we also wanted you to understand our intentions.

Every Little Now, and Then

« Someone or some thing comes along that makes you sit up and pay attention. Something that touches our hearts on a deeper level than just routine. Pay attention. This may be the answer.

Edgar Risk Ventures, Ltd., a entertainment production, distribution, performance and management company, was formed to maximize entertainment business opportunities available via digital satellite services, the worldwide reach Internet, as well the middle market within the music industry.

Let’s just say that this business plan balance may not be in line with the established rules of professional etiquette. However, we have been around for a while, and so have gained valuable insight and wisdom, which can help us to make the right decisions and learn from our mistakes. A well-written Business Plan is a valuable asset that provides undisputed clarity and immeasurable value. Ours, we think, is a dandy but is not the expected ‘stuffy’ treatise. It is up to you to prove that it accurately describes, forecasts, and transmits the company’s goals and focus. We will see if it holds any significance, but time will tell.

Objectives

Please allow us to use some creativity here and tell our story in words that make us feel at ease.

The Music and What To Do With It…

The sounds of our existence; the cadence and rhythm of our lives; the melodies of their hearts; all of these things are represented, enveloped and embodied in a wide range of musical expressions. Music touches every facet of our lives, giving us hope in moments of despair, ecstasy in moments of passion, victory in struggle and courage in conflict. No, we do not plan to create, produce, and perform Broadway’s next great musical. Yes, we plan to offer some of the best music you’ll find anywhere. We’re not trying to be a star, but many of the musicians involved with our company are already there. We intend to provide music you can live by, love, cry over, laugh at, and sing along. We specialize in reality–you know, one real live someone reaching out to another real live someone…kind of Person to Person, if you know what we mean. There just are those special voices, those incredible songs, those amazing musicians, those undeniably charismatic entertainers who reach into our souls and make us sit up and take notice. Someone will fall for a country tune, another person will tap their feet to a bluegrass tune, yet another person will be belting out a pop song and yet another one will be immersed in Dixieland Jazz. That’

The magic of music transcends boundaries and erases them.

Our goal is simply to create the business entity which will manage our extraordinary group of talented individuals’ activities to produce, distribute, perform and market musical offerings through traditional channels of distribution, internet access, digital satellite networks, and traditional avenues. We also occasionally perform live. Project by project, we will accomplish this in specific ways to achieve particular results.

1. Edgar Risk Ventures, Ltd., would be established by the start of the Fall Year 1 in a fully-functional office that has full Internet access, digital skysat licensing/access, and integrated equipment/personnel infrastructure to accommodate its project needs.

2. Edgar Risk Ventures, Ltd., is fully insured, bound, and insureable by the end of the first year of fall.

3. Early Fall Year 1, Edgar Risk Ventures, Ltd., has identified four distinct projects for production.

4. Edgar Risk Ventures, Ltd., has at least four projects that are in production, or have been packaged and released for airplay and/or market access by the end.

5. Edgar Risk Ventures, Ltd., is expected to be receiving returns from at least six-to nine completed projects —“living in the music industry – whether these are via Internet distribution, digital satellite exposure, or live performances – by mid-Year 2, and beyond.

6. Edgar Risk Ventures, Ltd., shall receive a return from twelve new projects, and all other projects, before the end Year 3.

Keys for Success

1. The strategic organization of creative endeavors into project format, allowing each project to be individually financed, developed, maintained and tracked according to its unique requirements and objectives.

a. It provides the #8216umbrella security and licensing#8217; of Edgar Risk Ventures, but allows each project to have its own unique existence.

b. Each project can be a source of revenue for Edgar Risk Ventures. Its success is dependent upon the market’s worthiness.

c. This multi-project structure allows for an array of efforts and applications to maximize the potential of each market through individual project.

d. Due to the funding for each project, this format reduces risk for Edgar Risk Ventures.

2. Multi-channel visibility development for Edgar Risk Ventures, via strategic contacts. Internet presence. Digital satellite access. Product development.

3. Strategic utilization of the untapped pool of performance and production talent that makes up Edgar Risk Ventures’ personnel.

4. Excellence and commitment woven into every finished product and performance, thus creating the integrity Edgar Risk Ventures, Ltd., shall possess.

Mission

Edgar Risk Ventures, Ltd., offers recording opportunities for individual artists (CDs, tapes), marketing distribution, market play, traditional and digital satellite airplay, and market exposure and return.

Edgar Risk Ventures, Ltd., gives consumers of the digital market, the Internet electronic-commerce market, or the live performance and recording market the opportunity to acquire high-quality, professionally performed, expertly prepared, efficiently distributed music products. This includes many genres, such as country, bluegrass, pop, rock, jazz, and even religious.

Edgar Risk Ventures, Ltd., provides investors with a plan for a return-on investment opportunity. It offers production, distribution, and performance projects in individual format plans. These projects « live » as distinct entities but have the benefit of the protection, strategic relationships and skilled talent offered by Edgar Risk Ventures, the holding company. These projects will #8216live#8217 as long as they are viable and enduring.