Family Clothing Business Plan
ReHabiliments was founded in Sandybar Harbour, as a Limited Liability Corporation. The company sells fashion and apparel to a global market that includes casual and active wear as well as head gear, work-out equipment, leather coats, baseball jackets, and head gear. ReHabiliments sells its product line under the name ‘#8220: ReHab Your Wardrobe, –, ReHab Your World. The company commits a portion to programs that transform lives and end the exploitation and scavenging of children who are forced into marginal economic activities on the streets, drug trafficking and criminal activities.
L. Owerd Emlynes founded the company’s ‘#8220’ ReHabiliments. While managing musical performance group, Mr. Emlynes developed the idea of promoting the group and increasing revenue by selling tee shirts and sweat shirts bearing the group’s name, logo, and slogan – “There is Strength in Harmony.”
After spending $500 to purchase clothing (e.g. sweatshirts or teeshirts), Mr. Emlynes had clothing designed and silk-screened. Next, he negotiated the sale of the clothing with two Sandybar Harbour shops. Both shops sold out the apparel in less than a week.
Mr. Emlynes had the idea to take the marketing strategy of the music group one step further by developing a whole clothing line around the concept ‘#8220’ harmony. After some negotiations with the group it was agreed that Mr. Emlynes would own the clothing line ‘#8220’ReHabiliments and the company (e.g. ReHabiliments).
ReHabiliments’ clothing line and the foundation of its clothing are based on harmony. Harmony is harmony in thought, harmony in purpose and harmony with humility. People can be united and supported in their purpose, and they are accepted regardless of their weaknesses. Consumers can purchase ‘#8220’ ReHabiliments and make the conscious decision to be an integral part of a community that is dedicated to the greater good.
Lately, Mr. Emlynes is exploring the potential of “/ReHabiliments”′, expanding the line with a variety of apparel. With personal marketing efforts and out of pocket funds, he has sold over $6,000 worth of products to numerous venues including the New York City Jacob Javits Convention Center, the Atlanta Black Expo, GA, the Anaheim Convention Center, CA, street fairs in Englewood and various online, ecommerce sales.
ReHabiliments seeks funding to expand their operations, set up a well-respected storefront, and further develop their business, business infrastructure and product and service development. We also need to fund extensive marketing and geographical positioning. Based upon conservative market growth projections, once start-up funding is secured, the company expects to generate very healthy sales revenues in Fiscal Years 1, 2 and 3.
1.1 Mission
ReHabiliments (ReHabiliments), is an apparel and clothing business with its principal offices in Sandybar Harbour. The company sells clothing and apparel including casual and active wear, work-out gear and leather coats. It also offers baseball jackets and head gear to an international clientele that spans all age groups and walks of life. ReHabiliments markets its product line as, “ReHab Your Wardrobe-ReHab Your World,” and commits itself to programs that transform the lives of the less fortunate.
The company’s first responsibility is towards the people who use its products. ReHabiliments is a customer-oriented business that recognizes customer satisfaction as the key to its success. We strive to provide superior customer service and products and the best quality customer service. ReHabiliments is committed to the success of its employees and community. It will ensure that its operations are prudent to provide adequate funding and resources to meet future business goals. The company encourages sharing and caring where people give their time, knowledge and experiences to help build a community.
ReHabiliments acts as a socially responsible corporation and helps to fulfill the world’s obligation to protect the environment.
1.2 Objectives
ReHabiliments’, management recognizes the importance of setting clear goals for the company that will help management determine whether or not they are achieving their corporate objectives. ReHabiliments’ chance of implementing those goals depends upon management’s ability to track progress toward goals and to measure results in conjunction with those goals. Management has set the following corporate goals to ensure the achievement of company goals:
- Securing start up funding and subsequent funding using a combination debt and investment strategies.
- Establishing marketing and sales initiatives to expand the company’s clothing line and capture 10% of the branded urban apparel industry.
- Based on market growth projections. Very healthy sales revenues in years 1, 2, and 3.
- Reinvesting corporate profits for international apparel industry growth.
1.3 Keys to Success
ReHabiliments realizes that the key to success is about focusing. To be recognized as a global leader, a company must have exceptional competence and intelligent foresight. ReHabiliments will succeed if its leadership makes the corporate vision the company’s key to success.
To ensure the success of the company, management will:
- Be the industry leader in branded urban apparel.
- You can build a brand that’s as American-style as Wrangler or Levis.
- Clothing for sizes between toddler and 5XL.
- Establish and commit to “best practices” in all significant business processes, including ethical production practices (no child labor), through extensive training programs, tools, measurement, and sophisticated self-assessment reporting systems.
- Enhance, nurture, and maintain customer relationships through problem awareness, assessment and evaluation of desired goals, routines and communications that continuously reinforce target relationships.