Interior Views sells accessories and home decorator fabric. It’s now in its fifth year of operation. This destination store offers the advantages of providing fabrics specifically designed for home decorator use in fabric widths of 54 inches and greater. There are over 900 fabrics available at all times, plus more than 10,000 samples fabrics that can be customized &#8220. Customers can see, touch and feel the fabric as they make their buying decision.

Interior Views has learned a lot from its years in operation. The market has changed and Interior Views will be making key decisions including the 5-year lease. It is time to take a step back and look at the past in order to establish a strategy for the future. This is the core purpose of your business plan. It will address key issues such as location, financing, product and service.

Interior Views has a local informational website, but it hasn’t been given the attention and focus that is needed to evaluate its marketing potential. While the site contains information, it doesn’t generate revenue nor improve the image of the company.

Interior Views products and services are in high demand. According to market research, the company has identified a need for these products in the area. It is also predicting that Internet sales will become a bigger part of the selling process. The biggest challenge is that women aged 35-49 are the most likely to shop online. Additional challenges arise when shopping for decorator material.

Interior Views’ continued growth and profitability is supported by online marketing. This strategy must be implemented effectively. The online marketing strategy and sales strategy will utilize an eBay website to increase attention and revenue and be cost-effective. The Web target audiences will include the most Web-savvy young customers currently served by the store (women between 35 and 25 years old) or potential customers out of area who are already shopping online to purchase Interior Views products. eBay’s website will emphasize its selection, competitive prices, and customer support to stand out among other Internet options.

1.1 Objectives

1. A healthy gross margin is essential for each month.
2. Each month, generate sales every business day.
3. This year, you can expect a modest increase in your annual growth rate.
4. eBay-based business sales increase revenue to $5700 per Month by the end in the first year. The rate of growth thereafter is 5%.
5. To provide customers with additional information, it is important to improve « information channels » to increase their customer base.

6. Use eBay/Web access to meet the needs of customers who are not located within the immediate area.

1.2 Mission

Interior Views LLC is a store for discerning, quality-conscious buyers of decorator fabrics and complementary home accessories and furniture. The store celebrates the home through the color and texture of fabric. The experience informs, inspires, and shows people how to transform their home into a unique and personalized expression of themselves. Interior Views encourages people imagine what could be and assists in making that vision a reality.

1.3 Keys to Success

These are the main keys to company success.

• Get the best customer support possible and sell products of the highest quality
• You can communicate with our customers through the continued use of our newsletter, postcards and website.
• Gross margins of more than 45%
• Retain customers to generate repeat purchases and make referrals.
• Generating additional sales to offset all expenses for the website as an individual profit-center.