Calico Computer Consulting has been formed. Doug Burham will be the sole proprietor. This plan is designed to guide you in starting and running your new business. Here is a summary of key points from this plan.

• CCC has three main goals: to make profit, to grow at a challenging rate and to be a good neighbor.
• The mission of CCC is to provide fast and reliable technical assistance to small office computer users.
• CCC’s success lies in marketing and networking, quality and responsiveness to customers, as well as generating repeat business.
• Initial service offered will include technical assistance on an hourly basis. However, retainer and project contracts will be considered for future growth.
• This business is not new but there is a large market that is available for new and expanding consultants.
• The initial financial analysis shows that this venture is viable and has great potential. Numerous sources state that the computer consulting business is simple to start, requires minimal capital upfront, and could be very lucrative in today’s high-tech world.

This plan, which is highlighted in the highlight chart below, projects high net profits and rapid growth over the next three-years. Implementing this plan, in conjunction with a comprehensive and detailed marketing plan, will ensure that Calico Computer Consulting rapidly becomes a profitable venture for the owner.

1.1 Objectives

This business plan has the following objectives:

1. This document will serve as a guide for setting up and managing a computer consulting business. It also provides a framework to develop a comprehensive tactical marketing strategy.
2. The intended audience of this business is the only one; the plan is , not for obtaining financing from other sources.
3. The scope of this plan is to provide detailed monthly projections for the current plan year, and yearly summaries for the following two years.

Calico Computer Consulting’s objectives are:

1. Profit To make enough profit to finance future expansion and provide the resources needed for the company’s other objectives. (Revenues must be at least 45% in the first year.
2. Growth The goal of is to grow the business at a pace that is both manageable and challenging. To be an innovator and adaptable leader in the market. • Increase your billable hours from 24 per week at Year 1 to 35 per week by Year 3.
3. Citizenship – To be an intellectual and social asset to the community and environment. (Contribute 5 hours per week as volunteer, contribute 5% of pretax profits to charity).

1.2 Mission

Calico Computer Consulting&#8217’s mission seems simple.

• CCC’s purpose is to provide reliable, fast technical assistance to computer users in local businesses/small offices/home offices. CCC sells solutions & results!
• Vision &#8211 – CCC creates repeat customers by providing quick response, informed expertise and consistently high quality solutions. This generates sufficient profit to provide a comfortable living for the owner.
• Mission – The short term objective is to start this company quickly and inexpensively, with a minimum of debt. The long-term objective of the company is to become a stable and financially profitable entity that an owner can easily manage.
• Marketing Slogan

Success Keys 1.3

Calico Computer Consulting has the keys to its success:

• Marketing and Networking (getting name out there – TOMA).
• Responsiveness (being an on-call computer paramedic with fast response time).
• Quality (getting it right the first and offering 100% satisfaction).
• Relationships: Developing loyal repeat customers &#8211, retainers