The Miami Beach Film Society, a not for profit 501(c),(3) organization, is expanding to finally have a permanent location, The Miami Beach Cinematheque. This will be not only the home but also the office/headquarters of MBFS’s annual event, THE FESTIVAL FOR FILM FESTIVAL: The Miami Beach International Film Festival, which will debut in its second year of operation. This plan will focus on the first year, which includes opening the Cinematheque and establishing a Strategic Start-up « Founding circle » to support creative programming, sales of products and services, and fundraising.

We are seeking additional funding to help us cover our initial expenses, such as build-out and rent, related issues, equipment and cash, as well as initial start-up costs. We will continue to generate revenue annually through memberships, admissions into programs, product sales, fundraising activities, state grants, city, county, as well as state grants.

We have formed many strategic alliances already with businesses and organizations that will make the Cinematheque or MBIFF a success. Five main areas were our business goals during the first year at the Cinematheque:

1. It was a success.
2. Generating earned revenue from a combination of ticket sales, product and service sales, and additional fundraising;
3. Keeping gross profit margins high;
4. To maintain and develop membership levels, significant revenue is raised from grant sources.
5. Outreach should be a major goal in order to reach different audiences.

The Miami Beach Film Society’s mission is to provide a cultural alternative to the commercial film experience, and to celebrate and promote the artistic elements of the medium and related ones, and to nurture and promote the art of filmmaking itself. Special attention will be paid to Miami Beach’s culture diversity. The Cinematheque can be used to discover, enjoy, teach, and learn. It will also be a place where people can feel welcome and respected, and that focuses on the creation of new ideas and creativity.

MBFS has been organizing special events for many decades. This has been possible through collaboration with other cultural institutions and creative programming that takes advantage of the uniqueness and marketing skills of Miami Beach.

The Cinematheque’s products and services will complement its main mission to offer a cultural alternative to commercial film-going. The standards of quality of the merchandise and services presented will be based on creativity and imagination, culminating in a unique experience for cinematheques. The Miami Beach Cinematheque is a new experience. This creative programming includes &#8220/Food & Film: Movies to Eat For&#8221, &#8220/Yoga & Film&#8221, and &#8220/Cafe Con Cinema&#8221. It combines the interesting and sometimes provocative elements of our diverse local culture with high quality merchandise that can be used as educational souvenirs or reference material.

Our core market for the Cinematheque is the type of person who appreciates the arts and cinema in particular, and is interested in an alternative to the typical commercial offerings in the film and arts experiences. This core market is found in all our main markets. The Market Segmentation section explains in detail how our target markets are built on the largest percentages. But we want to reach smaller portions of the pie so we are targeting markets to help them.

There is no organization in South Beach that currently provides the services and emphasis that MBFS will provide for Miami Beach. Recently The Alliance “arthouse” Cinema on Lincoln Road closed, so the Cinematheque is filling an important gap in alternative programming. We are pleased to announce that our hardcore film audience will receive programming with a different package. It is difficult to squeeze seven nights from an audience that only supports one or more films per week. That’s why we have programming such as &#8220Views From the Underground&#8221 and &#8220Foreign FilmFridays&#8221 in our programming lineup. We also have &#8220Jazz or Classical Filmbrunch which features live entertainment and lighter fare for a wider audience.

We are the premier source in Miami Beach for film and photography education and presentation. Cinematheque will serve as the central venue for film enjoyment, enrichment, and enjoyment. This is why the Cinematheque will have a strong marketing focus on the benefits of participating and visiting. The Cinematheque’s diverse programs will offer a new experience that allows frequent visitors to continue to enjoy, learn, and appreciate the Cinematheque.

The key areas of our marketing strategy are membership development, The Cinematheque Newsletter development and other direct mails, telemarketing and on-site marketing.

MBFS has begun an extensive fundraising campaign to provide initial start-up costs for the Cinematheque. Each area of need will be strategically matched with a potential donor, starting with construction costs and ending with festival grants. There are several areas that can be used to raise funds: the Start-Up Donor Drive; grant development; fundraising events; hiring fundraising professionals; sponsorship agreements; and research on other film festival operations.

The Miami Beach Cinematheque website at www.mbcinema.com shows the creativity and style that will be used to promote the film society. All pages will be linked to strategic directional links to help with sales. The Miami Beach International Film Festival website will be separate, www.miamibeachfilmfestival.com, and the two sites will mutually benefit by being linked at many strategic points.

The Cinematheque has been managed for many years by a Director, Board of Directors and an Operations Manager. The Director will continue to assume the position until the need arises, but the Operations Manager will be added to the team. There will be volunteers in many capacities and the volunteer Board plays a significant role in organizing this area. Each person will play a role in managing the volunteer activities. As the Miami Beach International Film Festival develops, the team is ready and available. Potential managers are also available to help in the management of the bigger project. The Board of Trustees (Trustees), which is also voluntary, will be developed and expanded by the Director to provide expert advice, donations of goods and services, as well as donations of in-kind.

Dana Keith, founder and director of Miami Beach Film Society (since 1993), is uniquely qualified for this project. He has managed it since incorporation. He has two bachelor’s degrees, one in Cinema (emphasizing film history, aesthetics, and criticism), and one in Fine Arts (emphasizing graphic arts with photography/photolithography), from the University of California, Santa Barbara. His film exhibition history includes the management of the Arlington Center for the Performing Arts Santa Barbara as well as The Red Rock 11 Theatres, which was once the world’s largest theatre complex. He has spent ten years researching for Cinematheques and museums in Europe, which has influenced and helped to shape the concepts of the Cinematheque. His collection of souvenir programs from all over the world covering the entire history of cinema is considered by experts as one of the world’s best, and will be a large aspect of the Cinematheque for marketing, exhibition, and education.

The Board of Directors has remained intact for years, serving in many capacities and helping to make MBFS a major part of the cultural structure of Miami Beach. Actress Barbara Pergament &#8211: Chairman, Lucille Accella of Northwest Airlines &#8211: Secretary/Treasurer George Neary is the Director of Cultural Tourism in The Greater Miami Visitors and Convention Bureau. Marybeth Scheehan, DeNiro Realty, Cristiane Rodet of AP+Films International, and Seth Finkel are also members of the Board of Directors. 8211; The Legal Consultants have been long-standing supporters of the Society and will now play a greater role in helping to grow the Board of Trustees and guiding the organization.

In line for important positions on the team include future Programmers/Production Directors

Juan Carlos Zaldivar. Rhonda Mitchellrani. Juan Carlos Zaldivar was the director/producer. He earned both his BFA as well as MFA in Film Studies at NYU Film School.

How to Make A bird, How to Make A tree

And

How to Make A River

. He was made a Sundance Film Institute Fellow during that summer. Juan produces for the PBS show

The Life

. He teaches at the Undergraduate Film Program at NYU, and is a member of the National Association of Latino Independent Producers.

Rhonda L. Mitrani, Director/producer/editor, is graduate of the University of Michigan, BFA. She began her film career with Miramax Films in New York, where she was Post Coordinator on Marvin’s room. In addition to Modulations (which played at Sundance Film Festivals), Mitrani also assisted with editing Modulations . She was principal editor on Hit and Run. Also, she edited for Pseudo Programs and the recently released The Suitor. She is a regular editor for ABC news. Cuba Mae is the first feature documentary she has made.

Aleksandar Stojanovic from CWS Productions is the Technical Coordinator, Grants Consultant Pola Reynolds, Paulo Sadri (TMG Productions), International Film Festival Liaison Sandy Mandelberger from International Media Resources, and Jesse Rodriguiz (based in Chicago) are also part of the team. This international team will be a key part of the Cinematheque’s success. As we grow, the team will continue to expand.

The balance sheet, as well the various tables in this plan, show an acceptable growth in net worth and a financially sound position. In several topics, as well as in the appendix, you will find estimates for the yearly and monthly periods.

With continued growth as allowed by this strong plan, MBFS will be in position to continue development for the Miami Beach International Film Festival, which will grow after the first year into a major international film festival, while the Cinematheque continues to thrive as a successful addition to Miami Beach culture.

1.1 Objectives

Our business targets were set during the first year of Cinematheque:

1. To open Espanola’s space on Espanola way with a basic remodel, assisted by the in-kind contributions of individuals and businesses.
2. The goal is to generate more than $10,000 monthly in earned income through ticket sales, various programming, memberships in multiple departments, outreach and meeting space fees, as well as telephone and Internet services.
3. To keep a strong gross profit margin of at least 60% from sales of products and services.
4. To receive at minimum $10,000 within the first year of receiving funding from new sources, such as grants. This amount will vary depending on your deadlines and qualifications.
5. To create and maintain strong members at different levels.
6. To develop an outreach program to include new markets and open the doors for the ultimate programming objective: The Miami Beach International Film Festival. It will debut just months into its second year.

1.2 Mission

The Miami Beach Film Society’s mission is to provide a cultural alternative to the commercial film experience, and to celebrate and promote the artistic elements of the medium, and to nurture and promote the art of filmmaking itself. The Cinematheque will be the home of MBFS, and will provide an historical and unique environment for the the Society to pursue its mission.

The mission will include special consideration for Miami Beach’s cultural diversity and the world. The Cinematheque will also be used as a platform to promote the inclusion of international elements. The ultimate display will be The Miami Beach International Film Festival. The Cinematheque will serve as a base for film and arts appreciation, serving a wide range of local cultural communities as well visitors. It will be a place where you can use, enjoy, learn and discover. It will be an environment of respect and inclusion, with a primary focus on creativity and new ideas.