Paintball games are the next big thing within the sporting industries. According to the National Sporting Goods Association (NSGA), paintball is the #1 sport that has experienced growth. Harquebus Paintball, Inc. will begin as a small retail paintball business based in Bombarde County, Ourstate. HPI’s prime location is the best because it only has two other poor retail paintball shops making very little competition.

HPI will focus on the sale of quality paintball equipment like guns, parts/accessories and apparel. They also host local tournaments and provide quality services such repair and upgrade of products. To fulfill customers’ needs, all employees will be proficient in all aspects of paintball. HPI will have a distinct advantage over any other competitors, with an online store that offers a wide selection of paintball, low prices, and offers promotions, gift certificates, and host sales.

Harquebus Paintball has the perfect opportunity to enter this unique market. It is young and growing quickly.

Future Expectations and Plans: The main goal of HPI is to grow significantly through physical storefronts, unique, high-quality paintball areas, and ecommerce transactions. Also, to be the dominant retailer in the paintball market throughout Ourstate and across the country via franchising. Harquebus Paintball would be the #8220Best Buy#8221 in the retail sprayball industry.

Keys To Success: HPI recognizes that to succeed, certain factors or « keys to success » must be followed through. These include hosting sales and promotions and having a great product selection, selling products, and having a solid knowledge of the industry, location, reputation, advertising, and a well-defined knowledge of the market.

Ownership : HPI is a company owned by its CEO Padraich Peard, COO Geoffrey Gunnar and CFO Petra Pistolero. They will be responsible for all aspects of HPI’s day-today operations, such as inventory maintenance, accounting, financials, promotions, sales, and financial reporting. Other lead management includes Dolores Derringer, who will handle HPI’s advertising, and Claude Carabinerie, who will lead HPI’s service department.

Requirements. HPI will need to start-up money for purchase of assets and expenses, such as corporate identity/forms/remodeling, rent, store equipment, inventory, cash reserve and advertising. expenses/assets.

Products: HPI will sell a wide variety of quality paintball products such as guns/markers, paintballs, upgrades/accessories, apparel, magazines, paintballs, and hoppers via its physical and online store. You can only get repairs or upgrades to your equipment in the physical shop.

Market: HPI’s market audience will be males, ages 12-24 that actively (actively = plays at least once a month) play paintball in Bombarde County, Ourstate. HPI discovered that paintball is a popular sport in Bombarde County for approximately 3.9%. 2,144 players. According to the NSGA (National Sporting Goods Association), paintball has grown an average of 16.8% per year over the last five years, thus HPI feels that paintball is not a fad, and will continue to take a strong, steady growth throughout the nation. HPI’s marketing strategy focuses on hitting hard and quickly, dominating its local markets from the beginning, and blowing out the competition through local advertising and grand opening giveaways. Sales and contests are also included.

Industry. The HPI industry is retail paintball. This includes online dealers and physical dealers. There are pros and con’s to being a dealer either online or in person. These cons include low product concentrations and weak pricing competition. HPI will take the cons of physical/online paintball dealers and turn them into pros, in which Harquebus Paintball will become a dominant paintball retailer.

Retail paintball has many factors that can influence purchase decisions. These include product features and reputations, word of mouth, availability, pricing as well as up-sales, cross sales, and impulse purchases. HPI will use all these factors to increase sales and profit margins.

Advantages: HPI will have many advantages over the competition such as hosting sales and promotions, gift cards, membership discount cards, product servicing, online store, larger product selection, an attractive clean store, team sponsorship, and tournament hostings. Harquebus Paintball will be able to gain more customers by having these benefits.

Sales Strategy: HPI will gain/maintain customers through its sales strategy, which will include sales, promos, gift cards, membership cards, and product selection, all of which the local competition does not do. HPI expects a record-breaking first year’s sales and a corresponding net loss.

Web Plans: HPI will have an online home at HarquebusPaintball.com, where potential customers can view and purchase in-store products all from home. Customers will also have the option to buy online and pick up their merchandise from the store, which will eliminate their shipping charges and waiting period on their products. HarquebusPaintball.com will host community paintball news, and have an employee login so that employees may check online for certain duties they may have, and their work schedule. Advertisement for HarquebusPaintball.com will be through in-store banners, TV and radio, web banners, and search engines.

Break even. HPI estimates what HPI needs to sell each month in order to make ends meet with all its liabilities and expenses. HPI does not expect any trouble with meeting this obligation as long as the “keys to success,” and certain goals and objectives listed throughout this plan are achieved. Current expenses and liabilities are rent, utilities, insurance, payroll taxes, advertising, and depreciation.

This plan will provide detailed information on HPI’s plans for achieving the goals outlined above. It includes its marketing plans, projected revenues, and web plans.

1.1 Mission

Harquebus Paintball will do everything possible to satisfy its customers.

HPI will strive to meet its customers’ demands and needs. Our research department will constantly be providing the store with updated inventory, current trends, improving on areas our competition has already advanced on, and providing what the competition does not.

1.2 Objectives

Harquebus Paintball aims to achieve two sets of goals. One is the short-term, which will be the major focus for three years. The other is the long-term, which will primarily be ideas for the next four year or until the short-term goals are achieved. Once the short-term objectives of Harquebus Paintball have been met, then the long-term &#8220ideas&#8221 will be HPI&#8217’s primary goals.

Short-term:

1. Your goal is to be the top Bombarde County paintball retailer, servicing at least half of the area’s paintballers.
2. Bombarde County’s premier paintball shop hosts the best promotions, sales and selection.
3. A rapid-fire sales rate is sufficient to cover HPI&#8217’s estimated break-even revenues for the first one year.
4. Each fiscal year, increase sales by 10%
5. You can also open a paintball court of exceptional quality in southern Bombarde County.

Long-term:

1. Open three more Harquebus Paintball retail stores and fields, one in northern Bombarde County, one in Howitzer County, and one in Cannonade County.
2. Franchise Harquebus Paintball retailers are found throughout Ourstate. And from there, across the U.S.

1.3 Keys to Success

The following seven factors will affect Harquebus Paintball’s success.

1. Sales Promotions. HPI will hold weekly and monthly sales, and promotion opportunities to win customers. A ‘#8220’ grand opening sale will also take place to attract potential customers.