RJ Wagner & Associates Realty, Inc. is an S-corporation that is located in Texas. This corporation is capitalized by one single stockholder and one principal investor, Regina Wagner. Regina Wagner is both a licensed broker as well as the sponsoring broker of this firm. This company’s licensed broker will be the sponsor of independent contractors who are licensed real-estate agents (independent contractors), in Texas. This corporation will formalize the real-estate services offered.

RJ Wagner & Associates Realty, Inc. will be open for business in July. The office is located in Houston in the Champions area, Houston.

This broker is known for his integrity and good reputation. His published real estate book as well as real-estate organizational programs were placed in both the Dallas Association of Realtors superstores and Houston Association of Realtors bookstores. The book Texas Real Estate/The Mobile Mentor has been a great resource for novice agents.

1.1 Objectives

The primary objectives of our organization are to:

• Make your company a success and you will be able to profit from other real estate investments opportunities as they arise.
• Hire and recruit self-motivated, hard-working, and success-oriented sales representatives.
• A minimum of 15 sales agents must be present in the office to meet the previous requirements.
• Create a strong corporate identity for the targeted market.
• To develop good working relationships with others and work together as a team.
• Become one of the top brokerage firms in operation in the Champion area by our third year of operation, or before.
• Within 12 months, you will see a positive return.

We believe these objectives can be achieved because of the professionalism and dedication of the managers and sales associates of this corporation. Individuals gaining a real estate license leave school with the knowledge of the real estate laws and procedures. High turnover is possible because agents don’t receive training beyond what the law and regulations require. After they get a license, they can receive the marketing and sales training they need to start their profession. This training can be expensive for agents. This training is not affordable for most agents when they first start out. Additionally, the average earning potential of beginning agents in real estate is low compared to other industry professionals.

We will provide a productive office environment that is inviting and welcoming to both the client as well as the agent. Each day, there will be a designated area in the office with a daily schedule and/or routine for marketing. Agents will have the chance to be guided every day through a marketing plan in order to win clients. They may decide to follow the instructions and training or follow their own daily routines. We will offer guidance and stability, so that new agents can earn more than the average agent in real estate.

An agent working for our company would be able to achieve a goal of obtaining only one seller or buyer per month. This would net the agent $6,750 per monthly X 12 months = $81,000 annually. Regina’s goal as the broker is to assist each agent in conquering this goal.

The same sales as noted above would profit the corporation $2,250 per month X 12 months = $27,000 for the year X 15 agents = $405,000. This does not include sales from active brokers of the corporation, which would result in $4,500 commission per side totaling $9,000 (100%) for the corporation. The corporation will pay the broker a salary.

1.2 Mission

This plan will serve as a guideline for the start and management of this new business and as a basis for a separate marketing plan. This summary summarizes the key points of the plan.

• The objectives of RJ Wagner & Associates Realty, Inc., are to generate a profit, grow at a challenging and manageable rate, and to live up to the ethical codes set forth by the Texas Real Estate Commission.
• RJ Wagner & Associates Realty, Inc.’s first mission is to recruit Texas real-estate agents.

This will give the agents the highest commission which allows them to increase their financial advantage in advertising for more business.

The company will also continue to increase its market share by offering exceptional customer service to clients, as well to sales associates.

This plan, which is illustrated in the highlighted chart, projects rapid growth with additional agents and high net profit over the next three-years. Implementing this plan, in conjunction with a comprehensive and detailed marketing plan, will ensure that RJ Wagner & Associates Realty, Inc., rapidly becomes a profitable venture for the owner as well as for the contracting agents.