Opportunity

Problem

Today, more than 40% are women who own homes in the region. A further 60% of the rental properties in the area are owned by women. It is often a woman who goes to the hardware store to purchase parts or get advice. The mega-store chains dominate today’s hardware store. These stores are uninviting, cold, and often require more driving.

Solution

Clara’s Hardware is a quality hardware store that offers friendly customer service. Our customers will get prompt assistance and leave the shop prepared to complete the job the right way the first go. Clara’s Hardware will be able to anticipate seasonal needs and provide the best products at affordable prices. Clara’s Hardware will also be able to drive the extra 15 minutes to a large-hardware store that is too far away and too costly to entertain.

Market

The South Gate section of Gilmore has seen significant changes in the demographics of home-ownership. Today, more than 40% of the area’s homes are owned and occupied by women. 60% of the rentals in the area are also owned by women. It is more often than not a woman who visits the hardware store to get repair parts or advice. Today’s hardware shops, which are becoming more and more controlled by mega-store chains are cold, uninviting, and require more driving time. Clara’s Hardware can capitalize on this fact of modern life. Clara&#8217, Hardware is centrally located in South Gate. It offers parts and material as well advice. As soon as a customer enters the store, the focus is on helping them identify what they need.

Competition

Clara’s hardware is up against:

True Value Hardware chain stores: The new True Value hardware stores are designed specifically for women. In addition to better lighting and organization, there’s « an expanded assortment of decorative door knobs and drawer pulls. »

McGukin hardware is owned by mom and dad. The store carries hardware as well as other items so that women don’t have to visit multiple stores to find everything they need.

While there are many other shops in the vicinity, none of them have the same views as clara.

Why Us?

Clara believes that a local hardware retailer can provide a reasonable selection and competitive pricing in the most important product areas. They also offer a customer-friendly shopping environment that will ensure repeat business.

Expectations

Forecast

The store will be efficiently laid out to increase sales and give customers the best possible attention. The projected growth rate for Clara’s Hardware is quite steady. The store will reach profitability in six months.

Financial Highlights by Year

You will need financing

Clara Johnson (founder) will donate $80,000.