Canine Critter College (Tri C) is a dog obedience school located in Eugene. Canine Critter College’s unique approach to dog obedience is what makes it so special. Tri C focuses on the training of the dog rather than the training of the owner. It also helps to establish clear lines between the dog’s owner and dog. Establishing clear communication with the dog, and understanding the dog’s physical, and social, behavior is the most fundamental of the lessons to learn.

Canine Critter College will use this strategy to build long-term happy customers. Canine Critter College is a customer-centric business that will always gain market share. This is due to its training philosophy and customer-centric approach.

Canine Critter College should be profitable by the seventh month and will make $91,000 in annual revenues for year three.

1.1 Mission

Canine Critter College’s mission is to provide the finest dog training program available. Our goal is to keep customers happy. If we follow this maxim, all else will fall into place. Our services will meet or exceed customer expectations.

1.2 Objectives

The objectives for the first three years of operation include:

1. To build a service-oriented company with the primary goal of exceeding customer’s expectations.
2. To increase the number of clients by 20% a year.
3. To develop a sustainable start-up business.

1.3 Keys of Success

A service that is affordable and valued by customers is key to success. To be successful, you must have a customer-centric model of business.