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GFX: Gravestat Farm eXchange will be a business entity which applies 21st century technology and business practices to an ageless business environment.

Through 12 months of business experimentation, we have discovered that this modern approach gives a traditional business a significant competitive advantage and exceptional customer appeal. Once fully operational, this concept will be highly effective and will allow for a sustainable company that can grow exponentially.

This business plan is submitted to secure $110,000 of start-up capital to allow GFX Gravestat Farms Exchange to move from experimentation to fully operational business entities. The funding request incorporates a healthy ratio of additional investment and operating capital. These are intended to provide the final pieces necessary to implement the plan while providing a safe and realistic ramp-up period towards a profitable future.

Gravestat Farm Exchange (GFX): This home-based business is located north and Chandler, Oklahoma. It was established by Edward A. Graves along with his family. A successful business career culminated in a position as U.S. A successful business career culminating in a final position as U.S. Sales & Operations Manager at an international software development company provides the foundation of expertise that will ensure the success of this venture. This plan is fully implemented without the need for additional employees or business locations. It also allows for low operating costs and maximizes revenue potential. Instead, it is focused on providing traditional products (with a powerful, unique addition) through online sales, event attendance, home based sales, and ecommerce.

1.1 Business Overview

Reviewers should be open-minded and willing to let go of preconceived notions regarding the nature of GFX businesses.

GFX does not operate a farm. GFX is not a ranch for horses.

GFX is a Web-centric, event vendor, and retail location resale company.

There are two traditional ways to help visualize GFX:

1. A pet shop that sells quality pet animals, in this case horses.

2. Full line of equine supplies and tack.

The option to buy horses is not available at the moment, as it is for virtually every other kind of pet. Horse enthusiasts are required to either buy their horses from a ‘#8220’ breed farm offering a higher quality horse than the buyer is willing to pay or B through a variety ‘#8220’ horse trader outlets that do not have a minimum of ethical business practices. The buyer can choose to pay too much or buy from unscrupulous vendors, which will most often result in a dangerous (and expensive) purchase.

As you can see, tack and horse supply companies are solid and traditional businesses. But not every tack shop maximizes the synergy between the horse’s needs and the supply. Every horse buyer has potential customers for tack and supplies. Every potential horse buyer is a potential tack- and supply buyer. Combining the two is only logical and will create a market niche that allows buyers to shop one-stop.

The industry calls the area between Oklahoma City, Tulsa (OK) and Ponca City (OK) « The Triangle » because it is home to the most active horse markets in the world. And yet, not a single company has applied these most fundamental business practices to this massive market.

GFX is opening a store in our area.

GFX will attend equine events in Tulsa, Oklahoma City, and Purcell (the three most active equestrian event venues in America) as a vendor.

GFX will ensure a strong Web presence by offering an online catalog as well as shopping options.

GFX applies modern business methods and technology to one the oldest and most reliable market.

1.2 Personal Credit Worthiness

Personal creditworthiness is a critical area. We ask that you take note of it and attach it to your loan request.

The credit rating of our personal has been excellent for a long time.

The business opportunity was identified early and we have since submitted a request for funding. We set our sites on this goal and began investing heavily, with every available personal resource, in the experimentation that has led to the current GFX formula. We might have sometimes invested too much. During the course of last year and through the present date, we have had to carefully play the “cash flow game.” At times we have fallen behind, and at times we have pulled ahead. At present we are even. We will note this to the credit reviewer, as some negative reflections are likely to be found on standard credit reports. We would ask that the reviewer consider the level of dedication and investment that we have put forth prior to seeking a formal funding package, along with our credit rating prior to this time period.

The important thing is that we have been responsible with our finances in the past. However, we have only increased our personal financial limits for this opportunity. We hope you will think positively about these factors.

1.3 Objectives

The first benchmark operation was a success and produced the following tangible results:

20 location customers, attendance in two horse events, 500 ‘#8220’Web hits per month, resulting in:

1. $4,500/month in tack & product sales at an average of 30% net for $1,350/month revenue.

2. $1,000 per month in product sales, at an average 60% net for $600/month revenue.

3. $20,000 in monthly horse sales, at an average 30% net for $6,000/month revenue.

For an initial benchmark achievement of $25,500, $7,950 net per monthly

1.4 Mission

GFX – Gravestat Farm eXchange will consolidate the sale of a complete line horse products in a professional, safe environment. This platform is designed to serve the interests of pleasure horse owners and those who are most at-risk from traditional horse sales. The foundation of our success is customer satisfaction, which will be achieved through complete business integrity. We will always be looking for new product offerings that provide value to our customers and make a profit for GFX. We will make sure that GFX has increased its visibility, customer base, success and profitability by using modern technology. GFX is going to be the company that sets a new standard in the pleasure-horse industry. It will be the benchmark against which all others will be measured.