People’s News will be a new, small chain of newsagent kiosks located in Chinatown, New York City. In 2010, the company will launch subway newsstands that sell both English-language and Chinese language periodicals. They also offer drinks and snacks suitable for both markets. Customers are expected to be residents of Chinatown, commuters, visitors, and tourists, as Chinatown is both a shopping and tourism destination for out-of-towners and NYC residents from other neighborhoods. People’s News is named for the People’s Republic of China and will provide customers with a taste of China products and periodicals. It will also help to introduce Chinese immigrants to American publications and provide better service to English-speaking customers. Hui Kao and Zhi Kao will manage People’s News. They were previously shop owners in China.

People’s News will sell these products at its kiosk locations. Newspapers will be both daily and weekly and magazines will be weekly and monthly.

The business will have a small loss in its first year of operations, but will use its positive cash flows in the second and third years to expand to three stores within three years and to provide steady income for Hui and Zhi Kao as well as two other relatives or other employees. Revenue is expected to exceed $700,000 per year when three stores are in operation.

Objectives

People’s News plans to accomplish the following in its three first years of operation.

• Three locations for your store
• >Provide full time employment for four people (ideally family members)
• Annual revenues of $700,000.

Mission

People’s News aims to have a loyal customer base and sell American and Chinese newspapers, magazines and snacks to New York City residents. The company is family-owned and managed. It will provide steady income for its family members and employment for as many family members as possible. This business will raise cultural awareness in two ways. It will give Chinese-American residents better access to American products.

Keys for Success

Keys to success for the newsagent or newsstand business include:

• The stands should be located in high traffic areas
• Offers delicious snacks, beverages, and reading material to customers who are travelling or planning to travel by train or bus.
• Higher volume means better supplier prices (expanding to more locations and centralizing buying)

People&#8217, News believes that this newspaper’s particular success will hinge on its ability to ensure that all employees are bilingual (English and Mandarin minimum, English, Mandarin, Cantonese best).