Stretch &#8216’r Wings is an innovative start-up that designs and manufactures medical interior equipment for pilots of aircraft and hospital flight programs. Stretch &#8216’r Wings will create cost-effective, thoughtful and complete medical interior solutions. Some of the manufacturing will be sub-contracted.

Stretch &#8216, Wings has identified and is pursuing four objectives to help them on the path to profitability. The FAA approved the first objective as Supplemental Type Certification (STC). The second objective is an initial prototype of the design. Next comes the need for parts manufacturer approval. The final step is to create a comprehensive marketing plan.

Stretch &#8216’r Wings targets both aircraft operators and hospital flights programs in both the United States as well as international markets. These two segments currently have the greatest market potential. These segments can be reached via Stretch &#8216: Wings in many ways. Direct mailings, brochures, ecommerce, trade publications and demo units are just a few of the options. The US market as a whole, the international markets and military are the key segments. All three segments experience a five percent annual growth rate. 800 potential US customers, 300 in international and 100 in military markets are possible.

Stretch &#8216 r Wings will maximize their competitive edge, which is based on price and feature innovation. Their use of aluminum frames creates an easy-to-assemble unit that is strong, lightweight and sturdy. The next edge features a built-in storage device that maximizes the available space. Stretch &#8216, Wings will have a glideease stretcher system which makes entry and departure as easy as can be. All Stretch &#8216’r Wings units have been designed to be small, efficient, and safe.

Stretch &#8216?r Wings has an experienced management team that will execute their solid plans. ** is the Stretch &#8216’r Wings product design expert. After a 20-year industrial design career, he has recently focused his designs on medical applications. His wife is a doctor. ** is our business head. ** will be responsible for operations and strategic planning. He has been Vice President of operations for a $45million bicycle manufacturer for the past 17 years.

Stretch ‘r Wings will achieve profitability by the end of year one, with profits rising steadily through year five. In year two, sales are estimated at $230,000. They will increase to $634,000 in five years. Stretch &#8216: Wings is an exciting company that creates innovative designs to fill a niche market need. It will be supervised by a team with experience.

**Names have been changed to protect confidentiality

1.1 Objectives

Here are the business objectives and goals of Stretch &#8216 r Wings.

1. For eight of the most sought-after general aviation aircraft, you can apply for STC approval at the FAA.
2. A prototype of a medical inner for FAA conformity inspection.
3. Upon completion of the first STC, Stretch ‘r Wings will secure a Parts Manufacture Approval (PMA) from the FAA.
4. Develop a marketing plan, sales literature, website, e-commerce, and sales department. This step will be implemented after the approval of several STCs.

1.2 Mission

Stretch &#8216’r Wings will market a quick-change medical device for aircraft and helicopters. This product will allow an owner/operator to fly regular passengers, or change to carry a patient. The medical unit is an independent life support system that contains oxygen, air, vacuum and both DC or AC electrical power. This product will be manufactured and marketed by Stretch &#8216. Wings.

1.3 Keys to Success

Because the aviation industry is very regulated, Stretch &#8216’r Wings will have to obtain the required STCs or PMAs from FAA. Although the company&#8217’s staff has years of experience in completing STCs successfully, this process could be longer than planned which could negatively impact the company&#8217s prospects.

After products are approved by FAA, the next step is marketing to increase brand awareness. Stretch &#8216 is the best tool for this purpose.

r Wings will be attending all major trade shows and publishing high-quality sales literature. It will also provide after-sales support to its clients.