Opportunity

Problem

Over the last decade, the tourism industry has seen unprecedented growth. This has mainly been due to the advent of a ‘borderless’ world and increased information dissemination about the majestic sceneries throughout the world, with the southern African region being no exception.

Solution

Sephats Tours is committed to providing leisure clients with individual and group travel. Sephats products and services will initially include pre-arranged trips, custom packages based on clients specifications, travel consulting, and lodging reservations as time goes by. Sephats Tours aims to be the best adventure travel company in Gaborone (Botswana).

Market

We will be focusing on those foreign tourists seeking leisure travel and excursions whilst on vacation in Botswana, with the intention of letting them see and appreciate the numerous attractions in our country. While we recognize that South Africa is the largest tourist destination, we will concentrate on those who are not from South Africa. We will therefore be targeting people who are not mobile but still want to see as many sights as possible. These people are often not willing to pay for vehicles that they can use to travel around the country, but would rather be escorted to places of interest by someone reliable. It is essential to professionalize ourselves and our services, providing a service of uncompromised quality.

Competiton

Sephats Tours was not the only company we identified. There are also established companies that meet similar needs. We want to position ourselves so that our customers will eventually choose us over our competitors based upon our informative and higher-quality tours.

Why Us

Sephats Tours will take advantage of the moderate growth in city travel. They have a dedicated staff, great networking and effective management and marketing. Sephats Tours will offer travel and adventure packages to tourists, primarily in the Southern Region of Botswana. Services and products provided by Sephats will initially include pre-arranged tours, custom packages according to clients specifications, travel consultation, and as time progresses making reservations for lodging amongst other related services. Sephats Tours strives to be the leading adventure mobile operator within the Greater Gaborone region.

Expectations

Forecast

We expect slow sales growth initially as we aim to make our company known. However, operating costs will be high and there will be a rise in revenue generation and sales due to the expansion of our services.

Collection days are important. Under no circumstances will our average collection day exceed the client’s actual subscription term. Because our working capital is constantly tight, this could lead to a problem in cash flow. This is something that we know we cannot control, but we also recognize the importance of our relationship with clients.

Financial Highlights by Year

Financing Needed

Two investors are needed to make this happen:

investor 1 – P100,000

investor 2 &#8211/P102.000

This will cover all our necessary expenses until we are able to start making a net profit