The Boulder, Colorado-based Cyclist Repair Center is a clinic that specializes in cycling. Arthur MendosaCadiz was the first to establish Cyclist Repair Center. Arthur Mendosa-Cadiz founded the center as an Colorado registered corporation in January 2004, Cyclist Repair Center will quickly become a market leader through their focused strategy and dedication to what they do best: serving cyclists.

The Market

Cyclist Repair Center identifies two distinct customer segments they intend to target. The first is the competitive cyclist. This segment has two subgroups: professionals and experts. With an average annual growth rate of 4.4%, there are approximately 4,500 competitive cyclists. This group is seeking therapeutic repair/recovery services or training services to make them more competitive in their races.

The second group consists of recreational cyclists. This group is home to 32,090 potential clients and has a 5% growth rate. These cyclists are not necessarily competitive but enjoy the sport of cycling. Because cycling isn’t one of the more lucrative occupations, the demographics for recreational cyclists are less wealthy than the ones who compete.

Boulder is where Cyclist Repair Center is located. Boulder is an acclaimed high-mountain town, and cycling is a popular sport. Boulder is home to hundreds of miles worth of road cycling. As for mountain biking, there are too many trails to count, all within a few minutes drive or ride from town. Recognizing the importance of Boulder relative to cycling, the United States Cycling Federation has located their olympic training center here.

Services

Cyclist Repair Center provides a variety of services for cyclists, including training and sports medicine. The following services are offered:

• Sport massage: For more comfort, as well as faster recovery
• Personal training: For weight loss, speed and endurance.
• Bike fit- for increased comfort, power, or speed.
• Fitness assessment includes tests like VO2 max or lactate threshold, aerobic threshold or anaerobic threshold.
• Doctors and physical therapists can diagnose and treat cycling injuries.

Cyclist Repair Center has a USCF Category II or I racer, who is now a personal coach/trainer. They also have a sports medicine physician. Massage therapists and physical therapists are available, as well as a variety of bicycle-specific equipment.

Management

Cyclist Repair Center has been founded and will be led by Arthur Mendosa-Cadiz. Arthur has been involved in cycling for many years. Arthur became a competitive bicyclist after his undergraduate studies. He continued to work in the bicycle sector for several more years. These years of racing gave him a wealth of knowledge about cycling and how it affects the body. Arthur obtained a Masters in Sports Physical Therapy from the University of Colorado and continued to practice physical therapy for many more years. Arthur will be able use his passion and expertise for cycling, as well his empirical experience as physical therapist, to offer Boulder a fantastic cycling service.

Cyclist Repair Center’s Boulder location will allow it to quickly generate customers as well as revenue. Year two and three will bring in revenue of $369,000 and $443,000, respectively.

1.1 Objectives

• To achieve profitability by the second year.
• In the third year, generate revenue in excess of $400,000
• In three years, achieve a minimum of 10% net profit

1.2 Mission

The Cyclist Repair Center’s mission is to provide individualized cycling-specific assessments, diagnosis, treatment and training programs. National class service will be provided to clients with an emphasis on education and empowerment.

1.3 Keys To Success

• Keep our eyes on specific injuries and training for cyclists.
• Offer a wide range of services meeting all of the cyclist’s needs.
• For an organization to run efficiently, it is important to have strict financial controls.