Emerald Driving Range (Emerald EDR) is a brand new business that offers state-of the-art facilities to accommodate all levels of golfers. A top-of-the-line driving range will be available with slots for 50 golfers, along with two chipping or two putting courses. EDR will provide practice opportunities to all levels of golfers. There will be a PGA Teaching Pro to give lessons on a daily basis. The concessions area will offer a variety drinks and snacks for golfers who want to take a break.

This business plan is designed to help us set a direction for the future. This plan will address the location, finance and service issues that are crucial to the success of the company’s future. We are a young company and this process can be challenging. Our unique offering in terms of facilities is unrivalled in the industry and we are thrilled to serve the community.

Our market strategy is based on becoming a viable choice for people looking for a place to practice every aspect of the game of golf. Emerald’s three main target markets are Adults (Children), and Schools (Students). The popularity of golf is growing among children younger than ever. There will be programs available for children interested in learning the game. The facility will appeal to all levels of golfers, and adults who are looking for a good place to practice or take lessons. Emerald plans to establish relationships with local universities and schools to offer classes at the range and for them to use it as a practice area for their golf teams. Effective implementation of the strategy will support continued growth, profitability and marketing objectives.

1.1 Mission

Emerald Driving Range is committed to offering a practice range that is open to all levels of golfers, novice and experienced. Our goal is to provide a practice facility that helps all levels of golfers improve their game. Emerald will strive to make each customer feel that they are important to our business and will give each customer value for their dollar. Emerald realizes that each employee is a valuable asset to the company and will encourage a team atmosphere and will treat each employee with respect.

1.2 Objectives

1. The third year has seen steady growth in sales
2. Remarkably high Gross Margin.
3. Each year net sales and income are positively modest.

1.3 Keys to Success

1. A proactive and energetic staff will provide outstanding customer service.
2. Customers can work in every aspect of the game at a top-notch facility.
3. From beginner to expert, we provide quality instruction.