Ideal Business Support offers full-service support for the insurance sector. Ideal provides support services for agents in the insurance industry. Ideal is able to do most things, although it will only specialize in certain areas. Although there is a lot of competition in the support service market, most companies are not specialists. Ideal will be unique by focusing on the insurance niche.

Ideal offers two competitive advantages. The first is industry knowledge of insurance. Sarah Helpinghand, the owner, spent five years previous to Ideal working as an insurance agent. This experience is priceless. Additionally, the value of networking based on Sarah’s previous insurance relationships will give Ideal a large leg up on the competition.

Sarah will also be creating an intensive training program that shares her knowledge about the insurance industry with her colleagues. All employees must complete this training.

Ideal will be profitable by month 11 and have modest net profit by year 3.

1.1 Mission

Ideal Business Support’s mission, is to provide the highest quality support services in the industry for agents. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. We will exceed your expectations with our services.

1.2 Objectives

These are the objectives for the first three year of operation:

• To create a service-based company whose primary goal is to exceed customers’ expectations.
• The utilization of Ideal in at least 20 different insurance agents practices.
• Superior performance will increase the number clients served by 20% each year.
• To develop a sustainable start-up business that is profitable.