Used Auto Sales Business Plan
Auto Sales & Parts
Problem
Integrity Auto Sales can sell quality used cars at a reasonable price. There is a demand in Lane County for many high-quality vehicles. The combined experience of the owner and the sales manager in new and used automobile sales is more than 30 years. We will continue to work with local dealers to help you save as much as possible.
Solution
We will provide a buying environment that is responsive to customer needs. We offer a professional service, and an experience in car purchasing that will keep customers coming back. We are confident that our gross margin will be higher than the industry standard. We will be successful because of the excellent team we have assembled and the drive and determination of the owners.
Market
To get from one place to the next, almost everyone will need a car. Many families own two or more cars. There is a lot of used cars that are available for resale due to the success of the new market. The October increase in new car sales was 24%, the biggest single month gain.
Competition
Dealers selling used cars are known for their unethical practices. Customers are inherently cautious and untrusting as a result. The more we can provide a high-quality sales experience, the more successful we will be. The salesmen will make the buying experience pleasant and memorable. We will follow up and ensure customer satisfaction. These customers will serve as a reference for car buyers. This company will foster a close working relationship with suppliers and customers.
Why Us
Integrity Auto Sales is a unique car sales company that offers unique experiences to customers in Willamette Valley. A customer-focused approach that places emphasis on customer satisfaction. We know that vehicle shopping can be both a difficult and necessary experience. Our goal is to offer a friendly, honest service that fulfills individual customers’ transportation needs and provides a quality product.
We believe it’s important for vehicles to be high quality and affordable. Therefore, we will provide a 30-day limited warranty on each vehicle. The company will generate sales and make profits. It will offer job satisfaction, fair compensation for its employees, as well as a fair return for its owners. Hard work and performance is rewarded through bonuses and commissions. For both employees and owners, job satisfaction is vital. We will create a work atmosphere that is rewarding and enjoyable for all.
Expectations
Forecast
- While growth will be moderate or good, cash flows will be steady and there will likely be some loss in the beginning.
- Marketing will still be less than 10% of sales.
- The company will invest 10% in financial markets and approximately 50% in company growth for the first one year.
Financial Highlights per Year
Financing Needed
We need $130,000 funding to start. This includes a $100,000 loan. Jonathan will invest $20,000 and Don will invest $10,000.