This document has been prepared to provide the reader with information about Play Time for Kids, including business structure, company goals, projected growth, venture capital requirements, start-up costs, an investment analysis and the industry trends.

Play Time for Kids identifies the family entertainment market as its primary interest. The company has focused its efforts to develop one or more Family Entertainment Centers (FEC) in order to provide quality family entertainment activities for the communities of the Our County, Big City.

Play Time for Kids is a company that focuses on family entertainment and a community that values family. It’s well-positioned to capitalize on an expanding, profitable industry.

Entertainment has become a buzzword of the new millennium. David L. Malmuth (senior vice president, TrizenHahn Development Corp.), observed that « people aren’t interested in just buying things. » They are looking for an experience. The keys to creating memorable experiences include authenticity, fun, and participation. Americans have money to spend and will spend it on entertaining themselves. According to statistics, Americans spend more on entertainment and less on healthcare or clothing.

Play Time is all about family entertainment. In the first phase of development detailed below, construction and commercialization one FEC are included. FECs to be built by the company will offer the type of adventure and family entertainment the market is looking for.

The Company expects to seek funding from other sources, in addition to the capitalization and other funding efforts described herein.

Recent U.S. Census Bureau censuses found that between 1999 and 2000 personal consumption and amusement and recreation expenditures rose by $31.5 billion. The overall industry gross was $56.2 billion. Source: U.S. Census Bureau. Statistical abstract of the U.S.: 2000 &#8211, The National Income and Product Accounts, U.S. (1929-94), Vol.

We expect a consistent, minimally annual growth of five per cent with our solid management team as well as our aggressive marketing plans.

1.1 Objectives

The following objectives are set for Play Time for Kids

1. To be a service-oriented company that exceeds customers’ expectations.
2. To increase the number of customers by at least 20% per year through superior customer service and word-of mouth referrals.
3. Have a clientele rate of return of 90% within the first year.
4. Become an established community destination by end of first year.
5. Inform the community about the services offered by the company.

The company will be the leader in Northeast Our County.

1.2 Mission

We provide child care services in a child-friendly environment. Our goal is to ensure that both parents and children receive outstanding service in a safe, fun, and educational environment.

1.3 Keys To Success

These are the keys to our success in business:

• Superior Customer Services: high-quality service and hourly care.
• Ambience: Create a professional, pleasant, and clean environment for trusting professionals.
• Convenience allows clients to access multiple services in one place.
• You should be able to find it easily for your customers.
• Reputation: credibility and integrity. 100% dedication.
• Indoor activities for year-round entertainment.
• This facility is designed to reduce overcrowding.
• Team of experienced managers.

The company believes that there are ways to reduce certain risk factors.

• Initial capitalization of the company to sustain operations through year one.
• Low overhead with multi-skilled workforce and constant training (e.g., Child Development Classes).
• Through aggressive marketing, customers are loyal.
• Strong community ties and involvement with nonprofit organizations.