Corporate Fitness is a service that will be offered to businesses in Seattle. It will allow them to increase their productivity and reduce their overall cost.

Two simple facts are the basis of our business:

1. A healthy employee is more productive than a chronically ill one.
2. It costs less than to prevent injury or illness, and more to treat them afterwards.

At Corporate Fitness, we tie worker productivity directly to the health care issue. We believe traditional approaches to solving the current health crisis are misdirected. These traditional efforts have been called reactive. This means that they wait until the worker becomes ill or has suffered an injury to pay for the necessary treatment. Our approach is more proactive and focuses on prevention and health promotion.

By helping employees change their behavior patterns and choose more healthy lifestyles, Corporate Fitness will lower companies’ health care expenditures, while raising worker productivity. Reduced medical insurance premiums, lower absenteism, decreased turnover rates, worker&#8217’s compensation claims, reduced tardiness and shorter hospital stays will all result in lower health care expenditures.

The current state of America’s health care crisis and demographic changes threaten to not only increase the crisis but also further reduce worker productivity. These environment factors, combined with the local competitive position, signal a market opportunity. We feel the time is right for Corporate Fitness.

1.1 Objectives

1. Businesses in the downtown Seattle area can get wellness strategies and programs.
2. Create working relationships with 20 companies by the end of year one.
3. Expand Corporate Fitness to Portland, Oregon by year two

Success keys 1.2

The keys to success for corporate fitness&#8217 are:

• Marketing services for individuals and companies.
• Recruitment of experienced managerial talent.
• Dedication and hard work of the founders.
• Raising productivity.
• Lower overall costs

1.3 Mission

Corporate fitness is a health program that helps employees and their employers attain the greatest gift of all, good health. Employer and employee both will reap the benefits of self-esteem and motivation, as well as measurable advantages.