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3 Mar.
2023

Farm Machinery Manufacturer Business Plan


Farm Machinery Manufacturer Business Plan


Kouros Brothers Ltd. specializes as an importer and distributor of agricultural machinery, implements, and systems. It sells A to Z series heavy machinery, systems and equipment for Potatoes. Cereals, Vegetables, Stubble, and turn-key machinery and projects for beach cleaning. In the past 6 years, we have also developed and piloted four new machinery and systems for vegetable and cereal productions. He is also the sole dealer and agent of 10 major European agricultural companies. It has managed to create communication links and to export its series of machinery in Middle East and Syria the last 3 years.

Kouros Brothers Ltd. employs a highly skilled management team, with extensive industry research experience, as well as unique administrative skills. Mr. Kouros as well as Mr. Panikos, Stella are part of the team. Both owners have compiled a large list of potential customers, vendors, as well as contacts for equipment consignment.


New Opportunity

Last week, it was announced by Ministry of Agriculture, Natural Resources and Environment (MANRE) that EU has made available funding of 256 Million Euro from 65% to 80 % of all units and producers intending to use technological advances to improve the quality of customers’ (Agriculture Producers&#8217); products and to allow them to export their goods to European markets.

Although we enjoy a good reputation, our sales are slow since local farmers cannot afford to buy new equipment every other year. This substantial funding will allow the farmers to buy more equipment and is a result of Cyprus’8217’s EU membership. The local farmers won’t buy equipment they don’t know works well. We believe that bringing a demonstration equipment to the fields is the best way to convince them.

Kouros Brothers Ltd. has good earnings and assets, but we do not have enough cash on hand to buy the wide range of demonstration equipment we need to meet the sales potential created by the upcoming Government funds to our customers. The company intents to employ local individuals and to provide extensive training about its products and services in order to promote its sales. Through word-of–mouth, loyal customers help to expand company&#8217s business.

Already, we have identified potential customers and communities who are open to trying its new product line. Even more so, the pilot equipments will be used for the upcoming October International fair for Agriculture and Livestock that will take place, at Nicosia, Cyprus. The company also plans on participating in Thesalloniki state’s Agricultural fair which will be held next January 28 . The company is solely responsible for promoting its products to all marketing opportunities as it serves as a sales representative for certain Wheat planting systems in Greece, Cyprus, and Syria.

The company is looking for funding in the amount PS50,000 to expand the business. Plans for expansion include the purchase additional equipments to help the company showcase and promote its products and service, as well as the hiring of additional staff. The loan will be repaid over 6 years at 8.5% Interest and principal payments of just PS5,833/year. This loan is in addition to the existing 10,000 loan that will be repaid within the same timeframe at approximately PS1,666/year.

With the demonstration equipment we have and our well-funded customers, our expected revenues for Year 1 will be PS274,200 and then rise to PS400,000 by Year 5.

1.1 Objectives

Directors of Kouros Brothers Ltd. believe there is an untapped market for agricultural machinery. Existing providers of machinery and implements for agriculture are too diverse to meet the growing needs of the potato segment. They also neglect the needs for mechanization in the Cereal and Livestock sectors.

Customers are becoming more aware of the presence of the company&#8217. This is causing their coverage to increase. European community provides a real opportunity to expand your business. The EU has 256 million euros available to support agriculture funding and support. It is up to the Cyprus Government to provide funds for local farmers and agricultural producers in order to increase their production effectiveness and efficiency.

1.

2 Mission

Kouros Brothers Ltd. mission is to become THE exclusive full-service equipment manufacturer and authorized importer, sales, and service company in agriculture machinery and implements in Cyprus and to expand its business to Middle East, with the ability to satisfy all needs of Livestock farmers and Agriculture producers.

Accordingly, the company’s strategy is create a niche in a specific geographic area where there are no other potential competitors. Kouros Brothers Ltd. aims to offer high-quality agriculture equipments and machinery for crop mechanization of potato, vegetables and wheat crops at a price which is competitive in comparison to other premium-quality commercial machinery manufacturers in the local market.

1.3 Keys of Success

Kouros Brothers Ltd.’s keys for success will include:

  1. The product line has high quality.
  2. A-Z equipment automation series for vegetable, cereals, potatoes, and livestock.
  3. To increase repeat and new sales, maintain and expand its referral network.
  4. Important investments were made in the research and development machinery, with the goal of focusing on precisely controlled equipment (Coriander seeds, carrot machines, etc.). ).
  5. To improve efficiency of operations and reduce operating costs for crop producers
  6. Link with Consulting offices for Agriculture and Scientific support to its Customers.
  7. The machinery and Systems of Kouros Brothers Ltd. aim to help Cypriot farmers and Agriculture producers to export their products in the European market and to obey all European directives for product quality.