This plan provides details about the initial establishment of Cabin Fever and its operation as a Child Fun Center. The plan includes details about the business’ growth plans, operation methods, and infrastructure.

Cabin Fever will offer young families in Bemidji, MN and the surrounding area a quality family recreation center, with jungle gyms, soft contained play structures, slides, and imagination-inspiring play areas for children ages 2 to 5. All equipment is tested and approved. The employees are trained in first-aid and child safety. Parents will have special seating areas so they can observe their children while they wait.

Derek Giesbrecht, the advisor, and Brian Solum, the owner, are responsible to design, build, and develop the daily operations detailed in this plan. Soft Play, LLC, is the president of Soft Play, LLC, an indoor playground manufacturer. He has been in Active Play for many decades. He has established Soft Play as the leader in the Family Entertainment Industry. Brian is a former realtor and father of four. He has more seven years of experience working in the child care sector. Brian will be supported with a customer-focused and team-oriented staff. Cabin Fever has retained the services a CPA firm in order to perform professional company audits. Taxes and payroll will be prepared and Cabin Fever can also act as a consultant to help achieve long-term strategic objectives.

Based on the current prices in the child recreation market, Cabin Fever has the potential to make sales of $158,000 the first year. We anticipate a 5-percent annual revenue growth with good management. The following ratios are for the first-year:

• Gross Margin over 95%
• Net Profit Margin above 12%
• Pre-tax Return of Assets above 20%
• In the third year, Net Worth exceeds $76,000

We will take all measures to minimize the risk factors for Cabin Fever&#8217’s success:

1. Obtaining sufficient capital to build and cover expenses of initial operation. All capital from investors will be kept in escrow until project funding is complete.
2. By reducing overhead costs, you can increase your bottom line profit.
3. Building a loyal customer base. We have chosen the ideal location using demographics. Our aggressive advertising program will help us achieve our goals.
4. To demonstrate how the business can improve quality of life, it is important to get involved in the community.
5. All payments will come in cash or checks, eliminating the need to invoice or collect.

1.1 Mission

1. To provide the greater Bemidji area with a safe, fun, exciting (and profitable) child entertainment facility for children ages 2-5, and their parents, which will help children grow physically, emotionally and mentally through interactive play with their parents, peers and the facility itself.
2. Listen intently to customer requirements regarding entertainment, activities, and facilities related to safety, environment, and services, and then act in accordance with those needs.
3. Create a safety, security and accountability system on the property that is shared between employees, paying clients, and the general population.

Success Keys 1.2

1. Localization
2. Service
3. Safety
4. Cash

1.3 Objectives

1. Attract 30% of my target market to use “Cabin Fever” 1.5 times per month in the 1st year. Based on demographic and census statistics, this objective would allow me to bring 3,600 children and 1,080 adults into my office in the 1st-year.
2. Gain 40% market share in 3 years.
3. Reduce debt load 37% by end of 3rd year.