Rationale:

Recent years have seen an increase in new residential construction in Boston, which has created new communities that need services and retail stores. As the population shift continues, opportunities arise for retail businesses ready to accommodate this growth and capitalize on the trend.

Objective:

Vino Maestro will offer full-service retail of premium wines and spirits in Boston. It will be able to stand out among the rest of the market and gain market share by securing an ideal storefront location in a rapidly growing Boston residential neighborhood. It will model itself after the top retail sector leaders. This includes excellent customer service, high quality inventory, and competitive prices.

1.1 Mission

Our mission is to be the best place in Boston to buy wine. We will measure our success by increasing sales and gaining positive media reviews. Computerization of sales and inventory records will allow the company’s ability to predict demand, forecast demand, help with revenue growth plans, and maximize supplier/distributor relationship optimization.

Goals:

• Maintain Vino Maestro’s reputation as one of Boston’s top wine and spirit retailers.
• Set minimum gross margins (retail cost less wholesale cost) of 30% from the start.
• In three years you will achieve a profitable return on investment
• Over the term of the lease, investors can earn a 15% internal return.
• Attract motivated, skilled staff.