Opportunity

Problem

An increasing number of families are dependent on two incomes. This has led to the need for child care. An increasing number of children are in dire need of a safe, enriching environment.

Solution

Safe Kids Child Care will be able to provide a secure and caring environment for its clients’ children, as well as personal attention. The center’s dual goals are to empower parents to feel confident about their child’s care and make it fun, safe, educational and enjoyable for them.

Market

Safe Kids Child Care is a local child care provider that focuses on Lynn’s 10-mile radius. Children can be taken in on a part-time or full-time basis.

Concurrence

Over 300 child care providers are located in the area. KinderCare, a commercial chain of child care centers, holds the majority. Because of their good reputation in the market, these larger chains are able to compete well. Safe Kids Child Care offers a lower staff to child ratio, which is appealing to most parents. The child care fees charged by Safe Kids Child Care are also lower than those paid by large commercial chains.

Why Us

Safe Kids Child Care offers a lower staff/child ratio that is appealing to most parents. Additionally, the company maintains child care fee levels that are 5-10% below the average of that of the large commercial chain child care fees.

Expectations

Forecast

Safe Kids provides child care for the Lynn area. Safe Kids will reach sustainable profitability over the next three years. Safe Kids will gain market share quickly and be a trusted provider of child care services thanks to their high-quality products and excellent customer service.

Financial Highlights by Year

Finance is required

We expect to need $40,000 to launch our business. Each owner will contribute $20,000 towards our initial costs.