EvergreenTV Productions, Inc., a multi-faceted business, has the potential to grow and expand. There are currently three phases of development. We started with the home division. The Tampa/St. Petersburg area will have three stores from this new division. Petersburg area, we can generate enough revenue to assist in the growth of two other divisions; tour and travel, and the business to business division. This plan will require additional funding.

The Home Division creates digital video scrapbooks using customer photos. They are then set to music and digitally enhanced to create the video memory. Our operations manual is a business process that produces the most videos per week and maintains a high standard of quality. This system and the video production business plan will allow us to generate the revenue necessary for us to accept other projects that are more common with a production company.

The Tour and Travel Division offers specialized production for a variety of projects. This is dependent on the needs of the client. This division produces videos of local interest to play in doctors’ offices’ waiting rooms. It also creates videos to promote local businesses and tours/travel videos for companies. We plan to make this division self-sufficient in the first 12 months.

The Business to Business division (B2B), markets the news stories and offers a service to post resumes for students in university communications. These stories are sold nationwide to small market television stations. This division, which is the heart and soul of EvergreenTV Productions was the reason for incorporation. Our website is finally complete, after seven years of development. Our website will revolutionize television news programming. We have assembled a stunning selection of ‘#8220:timeless’ news stories created by college students. Market research has shown that small market TV stations need to have a lot of news coverage, whether it is local, regional, national or international. Many pay high prices for limited choice of stories. EvergreenTV Productions can provide quality news stories for stations, as well as filler news, which they can use anytime, anywhere, and any day. EvergreenTV Productions has a division that meets two needs. Students who want to gain professional experience and be introduced into the television news business. By promoting their news stories and publishing their resumes on our website, we’re helping them get that first foot in the door. A second aspect is the need of small market TV stations who cannot afford to pay tens and thousands of dollars for news programming.

Objectives

Short Term

1. Two stores will be opened in Tampa/St. Petersburg area by the beginning of year two. The franchise system is designed to allow each store to operate efficiently and maintain the highest quality standards.
2. Create an hour-long video of points worth mentioning with the Tampa/St. To sell to doctors in the Tampa/St. Petersburg area by the end month six. The tape sales revenue will be used for travel and expenses in order to reach goal 3.
3. In order to generate inventory for the business and business divisions, 15 stories should be generated by the end o month six. 50 stories must be created by the end o m n nine.
4. End of the first year, 30 sales to small-market television stations.

Long Term:

1. B2B Division sales rising to XX in third year
2. Build B2B news stories inventory to a minimum of 300 stories by the third year.
3. In various markets across the state, open two home division stores each year. i.e., Naples, Miami, Orlando, Jacksonville, Pensacola. To ensure product control and consistency, every store should follow our business model.
4. Profits can be reinvested into further expansion or business growth.

Keys for Success

Home Division

• Product quality. The process begins with full customer understanding. Customers should be comfortable sharing their photographs for production and should be happy with the final product.
• Implementation of a business system. Every employee should have the ability to train and assist others in reaching the goals and/or objectives set out within the business program. This ensures that the first steps to success are taken.
• Marketing.

First market saturation is crucial within key customer segments. Next, an extensive referral program as detailed in the business systems guidelines will be necessary. Presentations to specific demographics, such a retirement home or professional photographer, are crucial. It is crucial to develop alliances and copromotions programmes with similar businesses (such as wedding photographer, disc jockeys or travel agencies) in order to continue growth.

Tour and Travel Division

• Product quality/customer satisfaction. No matter the genre, productions must be satisfactory to the client. It is essential that employees learn how to anticipate clients’ needs and what the company can do to meet those needs. No project is too small to ignore the importance of quality and customer satisfaction.
• Development of a referral program. This division won’t actively seek out projects but will respond directly to the needs and requests of clients. A well-defined network will ensure consistency in client expectations and division output.

Business to Business Division:

• Product quality. All stories submitted are subject to extensive review. Guidelines sent to communications professors to encourage the development of these stories.
• Marketing. Repeated, consistent, and personal contact to colleges, universities. Students and stations are notified of new stories through news releases. Faxes, newsletter mailings, and an updated website to promote students and products.
• Management. On-time product delivery. Budgets under control. For new development or budgeting advice, including copyright/trademark requirements and QuickBooks instruction.

Mission

« In the factory Revlon makes cosmetics, but the store Revlon sells the hope. » Charles Revson, the founder of Revlon.

While EvergreenTV Productions, Inc. operates as a production company, it sells personal memories, opportunities and trust.

The home division not only creates video scrapbooks to music but also sells memories as well as quality service. Customers must trust that we cherish their photos and will produce every video as if for our own families. Employees must feel the same standards as customers and be able to offer new ideas to improve our business model. Employees are also customers within the company and should be treated with respect.

The tour and traveling division keeps an open mind to potential video projects so that the client knows his objective. While we may suggest alternative solutions and offer our experience, the client is always the priority. If we cannot meet the client’s goals, we will inform them in our initial meeting. We will also suggest alternative production methods.

EvergreenTV Productions, Inc. has a business-to-business division that understands the challenges and needs of small markets tv and broadcast students who want to join the tv industry. EvergreenTV Productions uses the skills gained in tv journalism to provide a service and product that meet the expectations of news directors. It provides professional experience to hundreds of broadcast students each year. It enables students to connect with stations according to industry standards. It maintains high standards, but it also makes a profit and generates money. It offers students a personal service as well as guidance. It offers a professional service as well as a programming opportunity for stations. EvergreenTV Productions continuously searches for innovative news programming concepts to help the company reach new heights, while also loyally serving its customers in every way possible.