Opportunity

Problem

You can find many types of coffees and caffeinated specialty drink that match the snacks we serve. Some prefer black and some prefer sweet, weak coffee. Some prefer green tea. Many people have traveled all over the world and tried many different cuisines, so it’s easy to find what they enjoy and what they don’t.

Solution

The Daily Perc offers its patrons the finest hot and cold beverages, specializing in specialty coffees, blended teas, and other custom drinks. In addition, TDP will offer soft drinks, fresh-baked pastries, and other confections. TDP will add seasonal beverages such hot apple cider hot chocolate and frozen coffees.

Market

The United States of America is a very mobile country. The invention of the automobile allowed us to be more mobile and thrived. It’s only getting worse. America is home to more than 250million people. The majority of these people are too young, too old or too poor for an automobile. However, the number of licensed vehicles in the nation is higher than the number of people. Because of this, mobility is a vital part of our society.

Our market is made up of consumers who have busy schedules, a desire for quality, and disposable income. As much as they would like the opportunity to sit in an upscale coffee house and sip a uniquely blended coffee beverage and read the morning paper, they don’t have the time. However, they have the desire to enjoy the distinctively blended beverage even though they’re busy.

Concurrence

The Daily Perc&#8217’s drive-thru business has four main competitors. These include national specialty drink chains such as Panera or Starbucks, local coffee shops and cafes, fast food restaurants and convenience stores with established clientele. There is a dramatic distinction among the patrons of each of these outlets.

Patrons to a Starbucks, or to one of the local cafes, are looking for the “experience” of the coffee house. They want to be able to make their own coffee, taste the freshly baked pastry, listen to soothing Italian music, read the paper, or meet up with a friend. It is a calm, relaxed environment.

The customers of convenience stores and fast food restaurants are exactly the opposite. They have little time for idle chatter, and are ready to pay more for any drink the machine produces. They pay for their fuel and get back on the road. They value time more than their good taste and desire to distinguish good from bad.

Mobile Cafes on campuses could also be competed by fast food outlets, vending machines, cafeterias and school cafeterias. These consumers are looking for quick, affordable, high-quality refreshment that they can use to get back to work, school, or any other activity.

Mobile Cafes will compete with all other vendors that are licensed to sell refreshments at festivals and fairs. For a high-quality product, attendees to such events can expect to pay a premium.

Why Us?

The Daily Perc provides the best hot and cold beverages to its customers, with a special focus on specialty coffees, blended teas and other custom drinks. TDP will also offer soft drinks, fresh baked pastries, as well as other confections. TDP will offer hot apple cider, hot cocoa, frozen coffees and other beverages seasonally.

Expectations

Forecast

The Daily Perc’#8217’s financial picture looks promising. TDP is a cash business and the initial cost is significantly lower than many start ups. TDP recognizes that this process is labor-intensive. TDP&#8217’s competitors will have a tough time competing with TDP because of its financial investments in their employees. Facilities and equipment must be financed in order to qualify for this pro-forma. These items are capital costs and will be financeable. There will be a minimum of inventory on hand so as to keep the product fresh and to take advantage of price drops, when and if they should occur.

The Daily Perc sees an initial combination of long-term financing and investments.

You can carry it without needing to invest any equity or debt. Although this will result in a slower growth rate than would be expected, it will still be solid and financially sound.

Financial Highlights Year-by-Year

Financing Needed

Planned investment

Partner 1 $20,000

Partner 2 $20,000

Partner 3 $20,000

Partner 4 $20,000

Partner 5 $20,000

Partner 6 $20,000

Partner 7 $20,200

Partner 8 $20.250

Partner 9 $20.250

Partner 10 $21,250

Total of $221.950