Male Gear Wear (Gear Wear) is a men’s aerobic sports retailer based in Ashland, Oregon. Gear Wear is the best place to shop for gear, as well as the internet/mail order.

Gear Wear will quickly expand its market share through offering the most comprehensive selection and knowledgeable support personnel.

Ashland was chosen for its active and diverse culture. Ashland has a lot to offer. People often sacrifice their jobs for better quality of life. Gear Wear is an Oregon-based L.L.C. Stan Gearboy is the main owner.

Keys for Success

Gear Wear has identified three keys to success that they believe will be instrumental in reaching sustainable profitable. The first is to provide the best customer service and selection possible. To be successful, you must monitor the competition to ensure differentiation. This last point is about the accounting systems within the company. Gear Wear recognizes the importance of strict financial controls.

Competitive Edge

Gear Wear’s competitive edge is its unparalleled selection and staff knowledge. Gear Wear offers a unique multi-sports selection that no other retailer can match. These are the type of people who enjoy participating in aerobic sports as part of their daily lives. It’s a part of their lives, something they look forward to. While it may seem painful when you do them, depending on your intensity, it is overall quite enjoyable. This is one reason why they choose to participate in so many. While some sports are only available during the season, it is impossible to get enough of all of them.

Management

Stan Gearboy is the Gear Wear leader. He is a veteran of outdoor sport. Stan was involved in two different sports while in undergraduate school. This was his first exposure to aerobically challenging sports.

Following his degree, Stan went to work for R.E.I., a successful outdoor retailer (both brick and mortar as well as mail order). Stan worked at R.E.I. for years. He learned from the best. Stan was comfortable working within a retail environment. But, he realized he needed to expand his skills if he wants to realize his goals of opening a retail store. Stan was determined to open his own shop in the outdoor industry and completed his Masters. Through a combination of passion, experience, and education, Stan is the right person to lead Gear Wear to success.

Gear Wear forecasts explosive sales for the second year, with an increase in third year. The net profit margin will be low in year two and increase modestly in year three. While this appears to be fairly low for a retail operation, Gear Wear has sufficient cash to weather the first few years with the goal of building a sound foundation for the business, including a loyal customer base.

1.1 Objectives

• Be the top men’s retailer of aerobic sports clothing in Ashland
• Increase market penetration to 10% in the third year.
• Within the first year, profitability is achieved.

1.2 Mission

It is Gear Wear’s mission to become the premier men’s sports clothing retailer in Ashland. The company will offer fair prices, the finest selection, and knowledgeable staff to assist customers in every way possible. Gear Wear will work hard to meet and exceed every customer’s expectations.

Success Keys 1.3

• Meet the customer’s needs by offering a comprehensive selection and knowledgeable staff.
• To ensure differentiation, monitor the competitive environment.
• Employ strict financial controls.