Doggie Pause is a canine daycare facility catering to professionals who have disposable income and the desire to provide quality care for their pets while they are work. It responds to a genuine market need in a high end, high-income sector.

1.1 Objectives

1. To launch the company and grow sales to the tune of $25K per months by the end in the first 12 months.
2. To break even in the second year, and be profitable by the third year.
3. To increase sales by 20% per year in the second and third year while also becoming profitable.

1.2 Mission

We will be the leaders in the market of canine care for the upscale community by providing a positive environment for the animals that we house. Our operations will increase confidence in pet owners that we can care for their pets in the best possible way. As we grow and expand, we will be able to control significant market shares and increase profits. We will invest in our business cautiously and fund our growth with operational revenues.

1.3 Keys to Success

1. The location of the initial site will be in an upscale community just outside the city.
2. We will cater to the needs of our canine owners as much as possible.
3. We will stand by the statement « The customer is always right » because owners are the best when it comes canines.
4. Business finances will be managed in a systematic and timely manner.