Artemide Auditing & Consulting AG (Artemide AC), which is an ongoing sole-proprietorship owned by Sandor Artemide AC, is in process of being created. This company is a spinoff from Daten Riffwald – Ennetmoos AG. There will be 25% participation between the Artemide AC and Daten Riffwald Ennetmoos owners. This plan will guide you in the operation of the new company. It will also be the basis for your marketing proposals. Artemide AC is focused on two things: To generate profit and to grow at an ambitious and manageable pace.

Artemide AC’s mission is to provide reliable and fast services in auditing to individuals and small businesses (SMB), as well as other organizations.

Artemide AC’s key to success are visibility and networking with other professionals, quality, responsiveness, professionalism, and quality.

Auditing will be the initial service, but other specialized areas will be offered as an option.

The main objective of the project is to bring attention to specialized services like startups, analyses, investigations, etc. It is our goal to be a leader and innovator in this area in Luzern. The company predicts that the company will see a 10% increase in sales over the next three years.

Artemide AC is a company that has a lot of success factors. These include generating new business leads, being visible, and focusing on the relationships with clients.

Data Riffwald-Ennetmoos und Artemide AC cooperate in a flexible manner with the goal of adapting quickly to market needs.

The sole proprietorship company ‘#8220’ Sandor Artemide dipl. Wirtschaftsprufer was founded in March 1996. In the first 10-month period, the company generated sales of $50,000.

Artemide AC is located in Luzern in a separate office to Daten Riffwald–Ennetmoos AG. Daten Riffwald Ennetmoos handles the telephone response and secretary.

There are four major classes of competition in the actual fiduciary business in Switzerland. These include individuals, small fiduciary and accounting firms and medium fiduciary offices. They are available for general financial or tax consulting. There are also large consulting and auditing companies. These companies employ several hundred people. They are more likely to work in the lucrative consulting sector. These new competitors include banks, Assurances and financial consultants. Banks are now active in start-up consulting, corporate finance, mergers and acquisitions, and others.

Artemide AC is dependent upon technology for its success. It is imperative that the company stay up-to-date on technological developments and it will be important to devote a reasonable portion of each year’s revenues toward upgrading the equipment and software used in normal operations.

Artemide AC is committed to a market-focused strategy. Logical segmentation breaks the market down into the following: Individuals, Investors, Small Businesses, Medium Businesses, Large Businesses, and Authorities and Public Organizations. For our further development, we consider Individual persons and Investors plus Small and Medium Businesses to be crucial.

We don’t have any major competitors in our business. Artemide AC doesn’t have major competitors. They are all large and well-known in a vast marketplace of services. Last but not least, the overall market growth trend, estimated at between 5%-10% annually, is worth noting.

Three major opportunities (needs), exist in the fiduciary sector over the next year.

• • Bookkeeping and other services in relation to operative financial management (payrolls, cost-accounting accounting for pension funds etc. ).

• • Consulting and other special mandates, such as financial planning and business evaluation, merger/acquisition valuation, special auditors, etc.

• Auditing legal (incl. IAS and any other standards) as an independent institution.

Additionally, there are three major market trends that the company believes are important for our business.

• • Higher percentages are at fault for more litigation.

• The growth and expansion of outsourced financial advisory.

Artemide AC continues to have many opportunities.

Our business believes it is in the midst of a major transformation. All competitors must be both generalists as well as specialists. It is important to have a primary focus for small and medium fiduciary business. One example is that accounting would be the core business. Other fiduciary services like auditing, consulting and tax must be reduced to a more general level. The company’s core business must keep up with current services and have the ability to invent (e.g. new services for accounting related to the Internet).

Artemide AC&#8217’s competitive edge lies in Sandor Artemide’s well-established reputation and ability to target this niche market.

The company’s sales strategy is based on long-term customer relationships which will lead to repeat business. According to the company, revenues will amount to approximately $232,000 for Year 3. The company also expects profits. The company will manage its assets and create profits with no debt financing. It does not anticipate any cashflow problems.

Artemide AC’s majority shareholder, Sandor Artemide (the strategic manager) will assume these functions. Brigitte Artsemide will handle customer support and market research. Mr.Artemide will remain in his managerial role throughout the years as no significant personnel growth is expected in the next 3 years.

1.1 Mission

Artemide AC&#8217’s mission is straightforward and simple:

• Artemide AC has been created with the purpose of providing complete, reliable, and high-quality services for SMBs, individuals and lawyers. Services should provide solutions and deliver results!
• Vision Artemide AC has become a household name in Luzern as well as the surrounding region by providing innovative services.

Success: 1.2 Keys

These are the keys for success for ArtemideAC:

• Developing visibility to generate new business leads.
• Building relationships with clients (establishing loyal, respectful and intensive contact with clients and potential clients).
• Marketing/Strategy & Networking with other professionals
• Collaboration with Daten Riffwald – Ennetmoos AG to provide general fiduciary and IT services.
• Respondentness to clients (fast responses for special issues).
• Qualitative reporting (especially for information).
• Excellence in fulfilling the commitment
• Openness: languages and willpower for creating interregional and international contacts.

1.3 Objectives

This business plan aims to:

1. To provide a written guideline to manage this business; a strategic framework to develop a comprehensive tactical advertising philosophy.
2. This plan will not be used to secure financing.
3. This plan provides detailed monthly projections of the current year as well yearly summaries over the next two years.

Artemide Auditing & Consulting aims at:

1. The general objective is to shift the focus of activities towards specialized service (analyses, investigations and startups, etc.). It is our goal to be the leader in this field in the Luzern.
2. Cash flow &#8211 – To provide sufficient cash flow for future growth and development as well to support the owners’ other objectives.
3. Growth &#8211 To expand the company at a pace that is both manageable and challenging, and to serve the market using innovation and adaptability. (Growth projected at 10% of sales in the next three years.)