Falls River is an older town that lost its sole movie theatre a decade ago. Residents are now required to travel approximately 30 miles to reach a cinema if they want to spend a night at the movies. They arrive at the theatre to find a massive antiseptic megaplex with little character.

Falls River Theatre will be a new, local cinema that residents can enjoy. The films shown will be second run releases of the most popular movies in two target markets: families and young adults. The building that will be home to the facility is the historic theatre building. Built in 1936, it has been home for the long-running acting companies of the town. It was used for community functions but has not been seen in public since its closure. The owners intend to restore the building back to its former glory as a popular spot for evening entertainment.

The two owners, Samantha Farmer and Steve Brinksman have the skills, expertise and capital to make this theatre succeed. Samantha has managed a large movie theatre for seven years. She is skilled in movie selection and theatre management. This experience helped her to establish important relationships with industry leaders. Steve has the knowledge and abilities to upgrade and restore the building, making it more welcoming and comfortable.

After a substantial initial investment, we are able to see modest profits by year 2.

1.1 Keys to Success

• Proper film selection is important for both the theater’s environment and the audience.
• A mix of quality snacks, beverages and traditional movie fare will bring in more revenue.
• It is essential to manage internal finances carefully in order to control the costs.
• Great customer service.

1.2 Objectives

• The first year saw healthy sales, and the number of customers increased by more than two-thirds in the second year.
• Concessions provide excellent revenue.
• Year two: Moderate to stable profit margin

1.3 Mission

Falls River Theatre’s mission in life is to bring big-city entertainment to small-town residents. Our customers will relax in comfort and watch high-quality presentations of popular second-run movies, all within a short walk or drive from home. Falls River residents have been living without this service since the closure of the local theatre 11 years ago.

We are here to please the local community. We also offer affordable snacks and beverages at a reasonable price to our customers.