The Business

Sammy’s Family Entertainment Center features a natural-looking miniature golf course that acts as an anchor for additional attractions. Family Entertainment is a very profitable industry and has grown rapidly in the past few years. This is due in part to a national trend of returning to family values. The minigolf course, video arcade climbing wall and food service are the primary profit centers.

Marketing

There are 150,000 people living within a 15-mile radius of the Firefly County site. One of the interesting facts about the miniature golf business is the breadth of the customer base. While families with children may act as an anchor, seniors, teens, and corporate customers add significant income. You can find many promotions that keep the business profitable through the entire season. Our marketing plan draws inspiration from the best in the industry. However, we will add some new elements as we begin the business. Mulligan Bogey Leisure Builders’ marketing plan includes completion of the golf course. This plan incorporates input from over 200 golf course owners. It shows the most successful marketing campaigns being implemented across the nation.

Michelle and John Putteer are successful in managing small businesses, staff management, and financial administration. The miniature golf course operates with only one person during the day and two or three people during peak hours. The low personnel requirement makes management easy and keeps employee costs at a minimum.

Financial

Miniature golf courses are low in inventory and operate at a low cost, allowing owners to make early profits. You can expect to be financially successful in the first year with conservatively calculated sales projections.

Invest Objectives

Sammy&#8217s will open with an initial investment made by John and Michelle Putteer. A long-term loan is also available. One local commercial bank has expressed an interest in the idea. John has also received interest from local investors in the chance to invest in it.

1.1 Keys for Success

1. A highly visible, well-trafficked site near the center of our service area.
2. Friendly, happy employees providing superior customer service.
3. A community that can be proud of their safe, clean environment.
4. Have fun while delivering a quality product.

1.2 Objectives

Sammy’s main goal is to create a safe and relaxing environment for friends and family to spend quality time together while enjoying exciting outdoor activities.

Some objectives include:

• Open for business on April 15.
• Profitable in your first year of operation
• First year sales over par
• After three years, the facility was upgraded to include a Go Kart track.

1.3 Mission

The Mission of Sammy’s is to provide THE fun, affordable, family entertainment center for community members living in and around Firefly County.