The McKenzie Roller Rink offers recreational skating for individuals and catering to small groups. Roller Kingdom was formerly Roller Kingdom. McKenzie Roller Rink has retaken the business following mismanagement. They have no capital outlay. The rink is conveniently located in Eugene, Oregon. It has easy access to major roads as well as interstates.

McKenzie Roller Rink’s new facilities will offer unique recreation opportunities to the greater Lane County. There will be many food options available in the concessions. Large groups can use the party rooms for church groups, civic organizations, school functions and other events. McKenzie Roller Rink employs a dedicated team that is ready to provide outstanding customer service. The company would like to see more dedicated customers. McKenzie Roller Rink aims to target local markets and will be focusing on large groups who are looking for a place to hold parties or functions.

McKenzie Roller Rink places a strong emphasis on customer service to make it stand out from other recreational opportunities in the region. This will create a friendly and welcoming atmosphere for customers in our target markets. It is important to build long-term relationships with civic groups, church groups, and school groups. We will also get involved in community activities. We can’t market or sell services; we must also deliver them with excellence. McKenzie Roller Rink will provide a website that will appeal to all kinds of customers looking for recreational alternatives. The site will include information about our operations, times of operation, and descriptions of our facilities.

Management is about mutual respect and responsibility. McKenzie Roller Rink encourages creativity, fun, and teamwork. Don Jones, along 10 employees will take an active role in the day-to-day operations of the facility. Don is the majority owner and has years of experience in running this kind of facility. The other two owners, David Barkley and Paul Robins, will join Don in forming strong leadership for the company. McKenzie Roller Rink would like to see first year sales at over $400,000 with a five to nine percent increase for year two.

1.1 Mission

McKenzie Roller Rink offers recreational skating for the general public and private bookings for groups. McKenzie Roller Rink offers a variety of catering options and party facilities that allow for family-oriented activities. Customer service is going to be a focus with the intent of keeping a positive, fun atmosphere. Safety for patrons at McKenzie Roller Rink is a priority. McKenzie Roller Rink employees are valued assets and will be treated accordingly.

1.2 Objectives

1. In the third year, sales grew to over $1 million
2. Keep the gross margin at 90%.
3. Increase customer approval rating 20% by the end of the second-year

1.3 Keys of Success

These are the keys of success in your business.

• Marketing: Promoting skating as a recreational sport.
• Facilities: Provides a facility that caters for individual and group activities.
• Customer Service. Provide the type of customer service that makes the patron feel valued, and encourages them to return.