R & R Printing is a new print brokerage firm, formed as a sole proprietorship. The owner is an experienced sales manager with extensive knowledge in the printing industry.

We offer printing services in a wide variety of media such as business cards. Our goal is to serve all the printing needs for each company we work with, to be a one-stop-shop. Our services, product quality and prices will be outstanding, but our marketing strategy is focused more on building long-lasting partnerships with our customers.

R & R Printing will focus on its commitment to helping businesses get the printing products and services that they need. This will allow R & R Printing to increase its sales to over $1.5 million in three year’s time while increasing its gross margin. R & R Printing will be a standout company by combining reliability, expertise and competitive pricing.

The owner of the business will invest $15,000 in order to finance the initial phase of its operation. In return, he is seeking a five year loan of $50,000.

1.1 Objectives

1. The first year of sales: $750,000
2. Sales will rise to more that $1.5 million in the third-year.
3. Keep the gross margin at 30% or higher and keep it there.
4. Maintain client base and acquire 20 new clients within the first year.

1.2 Mission

R & R Printing strives to help businesses get the printing products and services that they need. R & R Printing is a trusted partner for businesses that has the industry knowledge, experience and know-how. This allows clients to save time and money while allowing a professional printer to manage their printing needs. Print shops do not have all the products and equipment that businesses need. This is why they rely on R & R Printing to provide their services at a reasonable rate, as well as overseeing the printing process and ensuring the highest quality.

R & R Printing is one such vendor. It is our top priority to provide our clients with the best quality printing, at the most cost-effective and reliable prices. R & R Printing creates repeat customers through its expertise, speedy response and high-quality printing solutions. This provides a stable retainer base that creates consistent profits.

1.3 Keys to Success

These are the keys that will make you a success in your business.

• To fulfill your printing needs, we provide consistent, timely and accurate information.
• Offering one-stop-shopping and competitive pricing for quality products.
• Build long-term relations with clients to develop a loyal repeat customer base.