The idea of keeping pictures in a scrapbook is not new. Unfortunately, acid and wood by-products used in paper can damage photographs (ever noticed an older photograph that has yellowed and faded?). In recent years new technology in acid-free and lignin-free paper has revolutionized this method of preserving photographs and has made “scrap booking” even more popular as a hobby. Scrapbooks of today are vibrant, colorful, and decorated in every way possible. It is a fantastic way to preserve and showcase precious memories that may otherwise fade in the dusty boxes of photos under the mattress.

Scrapbooking as a hobby is gaining popularity, but it can also lead to frustration when supplies don’t exist. Many craft shops don’t have the expertise to carry the required inventory. Store clerks might not be able to answer questions about scrap books or provide information.

It’s Scrappy We will strive to provide high quality scrap book supplies at competitive rates. Owner and her staff will work together to ensure that they are up-to-date on all aspects of scrapbooking, including tools and products. They also want to be known as the local scrapper’s go-to place.

1.1 Keys to Success

Supply availability:Offering the customer supplies that are not available locally to make It&#8217’s Scrappy! their number one choice for all scrapbook supplies.

• Prices Scrappy! will offer competitive prices and strive to be the lowest priced for all scrap book categories within the local area. We have created method to track pricing of our competitors and compare it to the prices of our suppliers. This will be constantly reviewed and updated to help us achieve our lowest price goal.
• Classes Scrappy! provides a wide range classes to teach customers at all levels of skill and age about scrap book making. To help customers create scrapbook pages they are proud of, the staff will keep abreast with the latest scrap book techniques.
• Page Design For customers who don’t have the time or the desire to create their own scrapbooks, It’s Scrappy! offers one-to-one consultations and will design and make scrapbook pages just for them.
• Location: Our store is located in a fast-growing area that will continue grow, with more new businesses opening up on a regular basis. The building is located in an area that is both convenient and accessible.

1.2 Mission

It&#8217, Scrappy! aims to create a friendly and fun environment that allows customers to create scrapbooks to hold their photo memories.

1.3 Objectives

Focus on customer happiness by stocking the store with items they won’t find elsewhere in our area and with those they can.

• Tracking competitor prices along with our supplier’s prices will allow us to keep our prices slightly lower than the competitors on most of our supplies and draw more customers to our store.
• Keep up-to-date with the newest trends in scrapbooking by attending classes or subscribing magazines.