I Tech Solutions is an IT consulting company. It aims at filling the market need for a professional, customer-focused company. To differentiate itself from other price-oriented computer companies, I Tech Solutions emphasizes support and service. We are close to capturing a large market in an industry that is growing rapidly. The current trend towards an increase in the number of entrepreneurs and competition amongst existing companies presents an opportunity for I Tech Solutions to penetrate this market.

We are located in (discussion omitted), and realize that for us to thrive, we need to be flexible to provide our clients with the best possible service. The company intends to achieve this through a solutions approach that is customer-centric, and in which the customer’s business objectives enjoy top priority.

After identifying the needs and processes, the industry’s best products and expertise will be used to develop and implement a solution that is cost-effective and fits the client’s business.

Our marketing strategy will be based on the following: ensuring clients understand what service(s), and making relevant information and services available for them. We plan to develop a market penetration strategy that will help our services be well-known and respected within our respective industries. The strategy will communicate a feeling of quality and satisfaction through every photo, promotion, and publication. Our promotion strategy will include traditional advertising and Internet marketing. We also plan to use personal selling and direct marketing. The details of the plan are included in the marketing section.

It is important to realize that intangible resources such as our ability relate to customers regarding their wants and needs, management style and corporate culture, make us different from our competitors. These elements will differentiate us from our competitors and contribute towards the development of a sustainable competitive advantage.

Our goal is to not only market and sell our product or services but to also provide custom services and products that enable our clients to maximize their output and aid in reaching their goals. To achieve the above, we will need to raise capital from outside investors.

Note – All currency values shown in the charts or tables are in Botswana Pulas (P).

1.1 Objectives

Our business strategy will be based on the requirement to offer quality products and services for our target customers. This shall be undertaken through the establishment of a professional team and the provision of quality, custom-designed services, catering to the client’s particular needs.

We intend to attain the following objectives:

1. To gauge the performance of all clients, we need to develop a follow up strategy.
2. To establish and maintain cross-functional working communications in order to ensure that each department works harmoniously toward achieving company objectives.
3. To instill a culture that is constantly improving in order to surpass customer satisfaction standards and improve efficiency.
4. We are committed fully to supporting economic growth.

Success Keys 1.2

Efficient market segmentation by identifying niche markets and implementing strategies will be the key to success of projects. The following are the key success indicators:

1. Excellence in fulfilling the promise. Complete confidentiality, reliability, trustworthiness, expertise, and service(s). This requires that we are equipped with the latest technology, software, hardware, and skilled personnel in order to keep our word.
2. It is important to respond quickly to clients’ orders. We can’t afford to delay our clients, for any reason. This could have negative consequences on our image, reputation and future business. It is important to communicate regularly with clients in order to provide client-specific solutions.
3. Knowledge and skill: Because of the nature and relative newness of our services, the skill and depth knowledge of our personnel are of paramount importance when determining the delivery of the service(s).

1.3 Mission

Company Values

I Tech Solutions is committed for fair and ethical treatment of its employees and all stakeholders. These values are what I Tech Solutions will implement.

• We will be responsible corporate citizens, meeting our obligations as an integral part of society. All business decisions will take into account the impact on society and the environment.
• We are committed to providing products and services of uncompromising high quality.
• We intend to seek mutually beneficial and enduring relationships in all the commitments that we make, ensuring that they are straightforward and honest. Our communication will be open and accurate, both internally and externally.
• We will be promoting all these values to our employees.

We believe that the implementation of company values will help us achieve our goals and objectives, particularly for the benefit of those in the communities we will work.

I Tech Solutions was built on the assumption of business management being similar to accounting and legal advice. Smart business owners need to find reliable suppliers of software, hardware, services, and support. These vendors should be treated as trusted partners, just like their professional service suppliers.

I Tech Solutions intends to be such a solution provider. We will work with our clients as trusted friends, providing them with the loyalty and economics that a business partner offers. We want our clients to be able to operate their businesses with the highest efficiency and reliability possible. We will provide our clients with the confidence that we will be available when they need us. Many of our information applications are mission-critical. Our mission statement summarizes all of this well:

« The company is committed to using emerging technologies to provide the highest quality products and services, customer support, and security.