Cresta Testing, Inc., (or the &#8220Company&#8221) is a global professional service company that is ambitious and innovative. They have a stellar track record in quality control and testing. Cresta reduces risk and lowers software development costs. It also dramatically increases the time to market of new system.

Cresta is a well-respected company with experienced management. They plan to grow the Company by more that forty percent (40%) annually through great customer service, proven competitive strategy, solid customer support, and a dynamic group of people. Cresta&#8217’s financials reflect reality and are conservative in comparison to the rest of the industry.

Professional services companies must stand out from the sea of low-cost service providers that are commodity-based and cheap. Cresta is unique as our capabilities and services are exclusively focused on quality assurance (QA).

Customers are able to easily identify our identity. Customers appreciate and value specialists and are happy to do business with them. Our service delivery team consists of experienced QA specialists who are skilled in the most current QA techniques and technologies. Cresta is able to provide the right service for the right time.

To ensure success of every technology-driven business, we must now be aware of the current state of job insecurity, financial scrutiny, regulatory compliance, and global terrorist threats.

Cresta&#8217’s contribution to mitigating potential risk is significant. Clients can now guarantee the functionality, performance, scaling, and availability of critical business apps and their supporting technology infrastructure. Our clients are educated so that they can do this on their own. We also execute quality assurance activities for them to ensure that financial management and service levels are met.

Cresta’s roots have grown in the global financial service industry, which is our largest client base. It also provides us with a lot of referenceability. This target market should be our focus for the foreseeable future. It will simplify and control delivery and sales costs, as well as leverage our previous work.

Cresta strives to be a trusted advisor to each client and the associated opportunities allow Cresta to show the value of its value-add.

1.1 Mission

Cresta’s mission it to offer clients a specialized, reliable and high-quality alternative to in house resources to help them develop and implement international QA/testing methodologies and infrastructures. Cresta must have a high level business practice sophistication and practical experience to be considered a real alternative to in house resources. Cresta is an easier, more professional, and safer way for clients to implement QA/testing strategies than working in-house.

Cresta must deliver the highest quality IT solutions to its clients through QA/strategic testing services that minimize risk and improve time-to-market, optimize ROI, and ensure the scalability, reliability, and availability of IT systems environments throughout an enterprise. Cresta must maintain financial balance and charge high prices for its services. It should also deliver a higher level of value to clients. Development of New York City’s financial services industry will be the initial focus. Services for European clients in America will also be provided.

1.2 Objectives

1. You can sustain your profitability by using efficient operational methods to reach a minimum gross Margin of 50 percent (50%) or a net profitability after tax of nine per cent (9%) by year end 2004. The yearly profitability levels will be equal or higher than the current leading public IT testing company.
2. A strong customer base is essential to growth. Ideally, the company should achieve a minimum of forty percent (40%) annually for each of its next two (2) years, and a minimum of fifteen (15%) annually thereafter.
3. Cresta&#8217s constant growth and stability through the creation of an environment that is stable

s consulting body where all the basic formal training in selected toolsets is had by end of third quarter 2003 and all consultants are Cresta certified in all the tools and major technologies used in Cresta’s marketplace by end of first quarter 2004.

1.3 Keys to Success

1. Leverage Cresta&#8217’s positive reputation as well as marquis client referrals to help you close large, qualified opportunities.
2. Develop true industry specialization. This will allow you to have a distinct competitive advantage as well as service differentiation.
3. Maintain a pool of consultant resources that are Cresta certified in all the tools and major technologies used in Cresta’s target marketplace.